Thuy Nguyen

Enthusiast
DISC Type : i

Senior Category Manager at Thrive Market

San Francisco Bay Area, United States

Overview

Thuy is an experienced e-commerce grocery professional, currently serving as a Senior Category Manager at Thrive Market, where she focuses on perishables. Her background includes category management roles at Good Eggs, handling frozen foods, dairy, and bakery. She earned her Bachelor of Science from New York University.

Deeply involved in the natural foods scene, Thuy serves as a board member for Naturally Bay Area. She actively supports emerging companies, having judged startup pitch competitions and frequently highlighting innovative, AAPI-founded brands that align with her focus on ingredient transparency and compelling brand stories.

She has a passion for innovative food, recommending a plant-based version of luncheon meat as a personal favorite.

Personality Overview

Optimistic

Non-Confrontational

Amiable & Agreeable

They agree with others often, so exercise caution when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

E-commerce Grocery
Her career is centered around online grocery, with key roles at e-commerce leaders Thrive Market and Good Eggs, specializing in various fresh and frozen food categories.
Emerging Food Brands
She actively supports new companies by judging pitch slams for Naturally Bay Area and has detailed her process for bringing emerging brands into her product assortments.
AAPI-Founded Businesses
In a company feature, she highlighted several favorite products from AAPI-founded brands, expressing admiration for founders who are uplifting their communities and food traditions.

Media Appearances

BevNET Live Winter 2021 Speakers – Thuy Nguyen, Senior Category Manager, Thrive Market. Featured in BevNET

See Now

Work History

10-2025
Senior Category Manager at Thrive Market
8-2022 - 10-2025
Category Manager at Thrive Market
1-2023 - 12-2024
Board Member at Naturally Bay Area
11-2021 - 8-2022
Category Manager, Forager at Good Eggs
2-2018 - 11-2021
Category Manager, Bakery & Prepared Foods at Good Eggs

Education

Bachelor of Science (BS) from New York University

More Information

Social Presence :

Prographics :

Exp : 10 Location : San Francisco Bay Area, United States Job Level : Middle Designation : Senior Category Manager at Thrive Market
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Insights For Selling To Thuy

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Ask them how their day is going or exchange some other pleasantries
  • Maintain high, positive energy and convey confidence

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thuy is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Thuy

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Thuy move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Thuy take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Thuy

Personality Compatibility


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