Tiago Costa Rodrigues

Critic
DISC Type : C

Head of Customer Insights and Experience at Lidl Portugal

Lisbon, Lisbon, Portugal

Overview

Tiago Costa Rodrigues is a strategic insights leader with over 15 years of experience driving commercial growth in the FMCG and retail sectors for companies like Lidl and NielsenIQ. He specializes in translating complex data into C-level strategy and has presented on market challenges within the wine category. He holds a degree in Public Administration.

His background in Public Administration from the Instituto Superior de Ciências Sociais e Políticas provides a unique academic foundation for his career in private sector consumer analytics.

Personality Overview

Negotiator

Information Seeker

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They prefer to do logical analysis and value evidence over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

FMCG & Retail Strategy
His entire career, including leadership roles at Lidl Portugal and NielsenIQ, is focused on creating shopper-centric strategies for the FMCG and retail industries.
Data-Led Transformation
A core theme in his profile is translating complex data into actionable intelligence to drive business transformation, innovation, and commercial planning.
Customer Experience (CX)
His current role as Head of Customer Insights and Experience and his professional headline highlight a focus on driving innovation in the customer experience.

Media Appearances

Tiago has no verified media appearances

Work History

10-2020
Head of Customer Insights and Experience at Lidl Portugal
2-2017 - 10-2020
Business Development Director & Client Strategy Lead at NielsenIQ
3-2011 - 2-2017
Client Partner – FMCG Insights & Market Strategy at NielsenIQ
3-2010 - 2-2011
Trainee at NielsenIQ

Education

2005 - 2009
Gestão e Administracao Publica from Instituto Superior de Ciências Sociais e Políticas
1998 - 2005
High School from Colégio Militar

More Information

Social Presence :

Prographics :

Exp : 15 Location : Lisbon, Lisbon, Portugal Job Level : Mid-senior Designation : Head of Customer Insights and Experience at Lidl Portugal
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Insights For Selling To Tiago

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Tell them what ROI they can expect

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tiago is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Tiago

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Tiago move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Tiago take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Tiago

Personality Compatibility


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