Tiago Costa Rodrigues in

Tiago Costa Rodrigues

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Head of Customer Insights and Experience at Lidl Portugal
📍 Lisbon, Lisbon, Portugal

Tiago Costa Rodrigues is a strategic insights leader with over 15 years of experience driving commercial growth in the FMCG and retail sectors for companies like Lidl and NielsenIQ. He specializes in translating complex data into C-level strategy and has presented on market challenges within the wine category. He holds a degree in Public Administration.

His background in Public Administration from the Instituto Superior de Ciências Sociais e Políticas provides a unique academic foundation for his career in private sector consumer analytics.

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Experience
15 Years
Current Role
Head of Customer Insights and Experience
Job Level
Mid-senior
Location
Lisbon, Lisbon, Portugal
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Tiago cares about

FMCG & Retail Strategy
His entire career, including leadership roles at Lidl Portugal and NielsenIQ, is focused on creating shopper-centric strategies for the FMCG and retail industries.
Data-Led Transformation
A core theme in his profile is translating complex data into actionable intelligence to drive business transformation, innovation, and commercial planning.
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Career

Work history

10-2020
Head of Customer Insights and Experience
Lidl Portugal
2-2017 - 10-2020
Business Development Director & Client Strategy Lead
NielsenIQ
3-2011 - 2-2017
Client Partner – FMCG Insights & Market Strategy
NielsenIQ
3-2010 - 2-2011
Trainee
NielsenIQ
In the press

Media appearances

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Education
2005 - 2009
Gestão e Administracao Publica
Instituto Superior de Ciências Sociais e Políticas
1998 - 2005
High School
Colégio Militar
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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