Tiago Grinman

Critic
DISC Type : C

Sales Director - Martech / AI Driven Revolution at Adobe

São Paulo, Brazil

Overview

Tiago Grinman is a Sales Director at Adobe with over 20 years of experience, specializing in go-to-market strategies and digital transformation for enterprise clients in Latin America. He holds graduate certificates from Stanford and Northwesterns Kellogg School of Management. Colleagues describe him as a determined, proactive, and knowledgeable leader.

He is committed to continuous personal and professional development, viewing his career as a journey of reflection, courage, and growth. He draws inspiration from leadership philosophies that emphasize the importance of culture and values in achieving success and often mentors others to accelerate their own growth.

In a prior role, he was instrumental in helping Brazil’s largest K–12 education company reach more than 33 million students nationwide.

Personality Overview

Precise

Objective Thinker

ROI Driven

They enjoy working alone and do not rely on others very often.  It is very likely that they will negotiate pricing or other important terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Generative AI's Impact
He follows the transition from Search Engine Optimization (SEO) to Generative Engine Optimization (GEO), believing new strategies are needed to maintain digital relevance.
Personalized Digital Experiences
He advises clients on using platforms like Adobe Experience Cloud to unify data and personalize interactions, driving engagement and increasing conversion rates.
EdTech Transformation
He has a background in education technology and shares case studies on how universities can use technology to transform the student experience.

Media Appearances

Tiago has no verified media appearances

Work History

10-2022
Sales Director - Martech / AI Driven Revolution at Adobe
3-2022 - 10-2022
Director - Fintech at Camino Education
12-2019 - 3-2022
Sales Director - Adobe Commerce at Adobe
1-2019 - 12-2019
B2B Director at Infracommerce
7-2017 - 12-2018
Full-Commerce Director at Infracommerce

Education

2020 - 2021
Graduate Business Certificate Program from Stanford University Graduate School of Business
12-2025 - 12-2025
Executive Program - The Leader Within from Northwestern University - Kellogg School of Management

More Information

Social Presence :

Prographics :

Exp : 17 Location : São Paulo, Brazil Job Level : Mid-senior Designation : Sales Director - Martech / AI Driven Revolution at Adobe
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Insights For Selling To Tiago

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tiago is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Tiago

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Tiago move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Tiago take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Tiago

Personality Compatibility


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