Tito Sarrionandia

Critic
DISC Type : C

Head of Engineering at Jigsaw

London Area, United Kingdom

Overview

Tito Sarrionandia is the Head of Engineering at Jigsaw, with a background as VP of Engineering at Liberis and Engineering Director at Babylon. He specializes in leading teams to build consumer-facing products and AI-driven technology platforms. He holds a Bachelor of Engineering from Aberystwyth University and is a Qualified Teacher.

Outside of his leadership roles, Tito is a writer who explores topics ranging from software development and team culture to minimalism. He is an avid reader, with a particular interest in science fiction, and has a past career as a computer science teacher through the Teach First programme.

Unique fact: He published technical guides on Linux for a popular magazine early in his career.

Personality Overview

ROI Driven

Negotiator

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Engineering Culture
Writes extensively about fostering psychological safety, celebrating mistakes as learning opportunities, and focusing on team processes over individual blame.
AI Development Tools
He is focused on leveraging AI to boost engineer productivity and gain insights into legacy codebases, while also being aware of the current limits of these tools.
Pragmatic AI
Expresses a desire for practical AI applications that solve real-world annoyances, such as intelligently filtering unsolicited sales emails, and is cynical about AI marketing spam.

Media Appearances

Tito has no verified media appearances

Work History

2-2026
Head of Engineering at Jigsaw
1-2025 - 2-2026
VP of Engineering at Liberis
11-2022 - 1-2025
Engineering Director at Liberis
10-2020 - 11-2022
Engineering Director (Head of Frontend) at Babylon
4-2019 - 10-2020
Lead Engineer & Account Technical Lead at Made Tech

Education

2009 - 2013
Bachelor of Engineering - BEng from Prifysgol Aberystwyth University
2013 - 2014
PGCE from Birmingham City University

More Information

Social Presence :

Prographics :

Exp : 10 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Head of Engineering at Jigsaw
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Insights For Selling To Tito

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tito is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Tito

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Tito move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Tito take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Tito

Personality Compatibility


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