TJ Sullivan

Observer
DISC Type : ci

Director of Marketing, Category Strategy & Commerce Marketing at Sherwin-Williams

Charlotte, North Carolina, United States

Overview

TJ Sullivan is the Director of Marketing, Category Strategy & Commerce Marketing at Sherwin-Williams, where he has held progressive leadership roles in both sales and marketing. A graduate of the UNC Kenan-Flagler Business School, he leverages extensive experience in business development, strategy, and team leadership to drive growth.

Outside of his professional life, TJ follows major athletic brands like Nike. Based on his alma mater, he is likely a supporter of UNC athletics, following the universitys various sports teams and their performance.

As a two-time winner of the "Circle of Excellence, " he has received the highest sales award given annually for budget achievement.

Personality Overview

Curious

Assertive

Example Seeker

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Commerce Marketing
His current role focuses on category and commerce marketing, indicating a deep interest in strategies that directly drive sales and revenue through various channels.
Sales Leadership
With a background as Director of Sales and a recipient of top sales awards, he is an expert in building and leading high-performing sales teams.
Go-to-Market Strategy
His career progression from sales to marketing leadership suggests a strong focus on creating and executing comprehensive business and marketing strategies.

Media Appearances

TJ has no verified media appearances

Work History

2-2022
Director of Marketing, Category Strategy & Commerce Marketing at Sherwin-Williams
4-2019 - 2-2022
Director of Sales at Sherwin-Williams
6-2017 - 3-2019
National Account Manager at Sherwin-Williams
3-2016 - 6-2017
National Account Manager at Valspar
6-2015 - 3-2016
Operations Manager at Torrent Consulting

Education

2004 - 2008
BS from UNC Kenan-Flagler Business School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Charlotte, North Carolina, United States Job Level : Mid-senior Designation : Director of Marketing, Category Strategy & Commerce Marketing at Sherwin-Williams
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Insights For Selling To TJ

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Focus on immediate action-items rather than the larger goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with TJ is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from TJ

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will TJ move?

  • They like to perform full analysis and can take time to make any decision.
  • Can TJ take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And TJ

Personality Compatibility


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