Toby Gould

Questioner
DISC Type : c

Head of Response Capabilities Training & Readiness at Greater London Authority

London, England, United Kingdom

Overview

Toby has no verified overview

Personality Overview

Systematic

Cautious & Analytical

Value Seeker

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Toby has no verified topics they care about

Media Appearances

Toby has no verified media appearances

Work History

5-2025
Head of Response Capabilities Training & Readiness at Greater London Authority
11-2022 - 5-2025
Interim Head of London Resilience at London Fire Brigade
6-2016 - 11-2022
Deputy Head of London Resilience at London Fire Brigade
2-2014 - 3-2016
Associate Consultant at RW Consulting Solutions Limited
11-2012 - 6-2016
Assistant Director; Local Resilience Capabilities and Interoperability at Cabinet Office

Education

1998 - 2001
DHDM from Coventry University
1996 - 1998
Business from University College Suffolk

More Information

Social Presence :

Prographics :

Exp : 19 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Response Capabilities Training & Readiness at Greater London Authority
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Insights For Selling To Toby

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Toby is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Toby

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Toby move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Toby take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Toby

Personality Compatibility


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