Toby Martin Hughes

Go-getter
DISC Type : d

Global Digital Product Director - Sustainability, R&D & Data (AI) at Reckitt

London, England, United Kingdom

Overview

Toby Martin Hughes is the Global Digital Product Director at Reckitt, guiding the technology strategy for sustainability, R&D, and AI. With a certification in Sustainability Leadership from INSEAD and prior experience at Tesco, he focuses on leveraging data for a greener future. People often call him hands-on, detail-oriented, and a great team player.

Passionate about education and mentorship, Toby serves as a Lead Instructor at Product School and volunteers as a mentor for Revive, a platform helping people find employment. His career began in EdTech, developing products that taught children how to code, reflecting a long-standing commitment to fostering new talent and skills.

He is a frequent speaker at sustainability forums, discussing how to build smarter and more resilient supply chains.

Personality Overview

Vision Oriented

Self-Confident

Decisive

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Corporate Sustainability
His role at Reckitt, INSEAD education, and speaking engagements are focused on leading technology-driven sustainability strategy and ESG reporting.
Data for Sustainability
Leads efforts to use data and technology to improve product environmental footprints, sustainable manufacturing, and define the future of sustainable design.
Product Management Education
As a Lead Instructor at Product School, he is actively involved in training and shaping the skills of other product management professionals.

Media Appearances

Toby Martin Hughes – Product School Profile. Featured in Product School

See Now

Work History

2-2023
Global Digital Product Director - Sustainability, R&D & Data (AI) at Reckitt
1-2020 - 1-2023
Lead Product Manager at Tesco
6-2019 - 2-2023
Lead Instructor at Product School
10-2017 - 12-2019
Senior Product Manager at pi-top
8-2016 - 10-2017
Senior Product Manager at SAM Labs

Education

3-2025 - 3-2026
INSEAD Sustainability Leadership Programme for Senior Executives from INSEAD
2007 - 2011
Education details unavailable from University of St Andrews

More Information

Social Presence :

Prographics :

Exp : 13 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Global Digital Product Director - Sustainability, R&D & Data (AI) at Reckitt
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Insights For Selling To Toby

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Toby is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Toby

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Toby move?

  • Their decision making speed is somewhere in the middle.
  • Can Toby take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Toby

Personality Compatibility


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