Todd Burke

Initiator
DISC Type : Di

Principal Solutions Consultant at Adobe

San Francisco Bay Area, United States

Overview

Todd is a Principal Solutions Consultant at Adobe, specializing in operationalizing AI-driven creative workflows at an enterprise scale. He focuses on high-stakes environments, managing massive content volumes and complex brand constraints using Adobes creative suite. People often describe him as an incredible manager, a true partner, and a dedicated technologist.

Outside of his main role, Todd has a strong interest in digital medias evolving landscape, particularly in game development and cinematography. He is actively involved with the Society for Game Cinematics, frequently engaging with their community and events, reflecting a deep passion for the intersection of technology and storytelling.

He is a board member of the Content Delivery & Security Association (CDSA), where he contributes to discussions on enhancing media workflows through AI.

Personality Overview

Friendly Challenger

Conviction Driven

Impact-Oriented

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Enterprise AI Adoption
He focuses on making AI practical, governable, and durable within large organizations and speaks at events on using generative AI to enhance creative workflows.
Creative Systems at Scale
His role involves designing and operationalizing creative systems for organizations with thousands of users and millions of assets under management.
Game Cinematics
He shows active interest and engagement with the Society for Game Cinematics, indicating a personal or professional passion for this specialized creative field.

Media Appearances

Todd has no verified media appearances

Work History

12-2008
Principal Solutions Consultant at Adobe
8-2007 - 12-2008
Senior Manager, Sales Enablement at Adobe
9-2004 - 7-2007
Sales Engineering Manager at Adobe
10-2003 - 9-2004
Senior Director of Sales and Solutions at FULL DEGREE, INC.
2000 - 2002
Sales Engineering Manager, Enterprise Accounts at Interwoven

Education

BA from Knox College

More Information

Social Presence :

Prographics :

Exp : 32 Location : San Francisco Bay Area, United States Job Level : Senior Designation : Principal Solutions Consultant at Adobe
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Insights For Selling To Todd

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Focus on the big picture and the strategic value of your product
  • Look like someone who is on top of their game

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Todd is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Todd

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Todd move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Todd take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Todd

Personality Compatibility


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