Tom Cunningham

Evaluator
DISC Type : scd

Cabinet Member for Digital and Corporate Services at Essex County Council

Braintree, England, United Kingdom

Overview

Tom has no verified overview

Personality Overview

Fast But Analytical

Hard To Convince

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Tom has no verified topics they care about

Media Appearances

Tom has no verified media appearances

Work History

1-2026
Cabinet Member for Digital and Corporate Services at Essex County Council
10-2023 - 1-2026
Cabinet Member for Highways, Infrastructure and Sustainable Transport at Essex County Council
5-2023
Cabinet Member for Transformation, The Environment and Customer Services at Braintree District Council
5-2021
Essex County Councillor for Braintree Town at Essex County Council
5-2019
Deputy Leader at Braintree District Council

Education

9-2002 - 7-2005
Bachelor of Science - BS from University of East Anglia

More Information

Social Presence :

Prographics :

Exp : 15 Location : Braintree, England, United Kingdom Job Level : Mid-senior Designation : Cabinet Member for Digital and Corporate Services at Essex County Council
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Tom

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Tom take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Tom

Personality Compatibility


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