Tom Walton

Enthusiast
DISC Type : i

Director, Direct Marketing at NAACP Legal Defense and Educational Fund, Inc.

Washington, District of Columbia, United States

Overview

Tom has no verified overview

Personality Overview

Amiable & Agreeable

Non-Confrontational

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Tom has no verified topics they care about

Media Appearances

Tom has no verified media appearances

Work History

10-2021
Director, Direct Marketing at NAACP Legal Defense and Educational Fund, Inc.
3-2020 - 4-2021
Vice President of Digital Media at SKDKnickerbocker
1-2018 - 3-2020
Partner and Founding Digital Director at Seward Square Strategies
5-2017 - 7-2018
Digital Director at Winning Connections
5-2014 - 3-2017
Online Marketing Manager at Rising Tide Interactive

Education

2008 - 2012
Bachelor of Arts (B.A.) from University of Northern Iowa
2008 - 2012
Bachelor of Arts (B.A.) from University of Northern Iowa

More Information

Social Presence :

Prographics :

Exp : 11 Location : Washington, District of Columbia, United States Job Level : Mid-senior Designation : Director, Direct Marketing at NAACP Legal Defense and Educational Fund, Inc.
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Tom

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Tom take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Tom

Personality Compatibility


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