Tom Watkins

Wildcard
DISC Type : isc

FMCG Consultant & Advisor at Self-employed

Greater Leeds Area, United Kingdom

Overview

Tom is an FMCG founder and consultant who co-founded MIGHTY, building it from a basement startup into a multi-million pound alternative dairy brand over seven years. He has deep expertise in fundraising, challenger brand strategy, and securing national retail listings. He holds a BSc in Psychology from Nottingham Trent University.

Born and bred in Yorkshire, Tom is passionate about building mission-driven companies that have a positive impact. He is a vocal advocate for sustainability in the food industry and for the North of Englands role as a hub for plant-based innovation. His own intolerance to dairy inspired his entrepreneurial journey.

Unique fact: Tom and his brother started their company by blending their first batches of pea milk in a Yorkshire basement, a process they jokingly compared to "Breaking Bad".

Personality Overview

Requires Proof

Curious But Skeptical

Friendly But Slow

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Challenger Brands
He co-founded and scaled a challenger brand from scratch, competing with some of the largest FMCG companies in the world in the alternative milk category.
Sustainable FMCG
He built his brand around sustainable ingredients like yellow split peas and was the first in his category to launch an "eco-deck" environmental score on packaging.
Startup Fundraising
He has successfully led funding rounds with VCs, Angels, and Family Offices, and navigated the complex realities of raising capital for a high-growth startup.

Media Appearances

Tom has no verified media appearances

Work History

8-2025
FMCG Consultant & Advisor at Self-employed
9-2025
Commercial Consultant at Dot Dot Bubble Tea
9-2025 - 12-2025
Growth Consultant at HeyLO!
1-2018 - 8-2025
Co-Founder & Co-CEO at MIGHTY
10-2014 - 1-2022
Director of Business Development at NAMS Ltd

Education

2010 - 2014
Psychology Bsc (Hons) from Nottingham Trent University
1996 - 2010
GCSE's and A-Levels from Queen Elizabeth Grammar School, Wakefield

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Leeds Area, United Kingdom Job Level : Mid-senior Designation : FMCG Consultant & Advisor at Self-employed
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Persuade objectively how your product will help them achieve their goals
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Tom

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Tom take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Tom

Personality Compatibility


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