Tom Watkins
Wildcard · DISC type iscTom is an FMCG founder and consultant who co-founded MIGHTY, building it from a basement startup into a multi-million pound alternative dairy brand over seven years. He has deep expertise in fundraising, challenger brand strategy, and securing national retail listings. He holds a BSc in Psychology from Nottingham Trent University.
Born and bred in Yorkshire, Tom is passionate about building mission-driven companies that have a positive impact. He is a vocal advocate for sustainability in the food industry and for the North of Englands role as a hub for plant-based innovation. His own intolerance to dairy inspired his entrepreneurial journey.
Unique fact: Tom and his brother started their company by blending their first batches of pea milk in a Yorkshire basement, a process they jokingly compared to "Breaking Bad".
Read the full overview →How Tom shows up
They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell
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Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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