Toni Cadden

Trailblazer
DISC Type : DI

Sales Development Leader, APAC at Atlassian

Greater Sydney Area, Australia

Overview

Toni has no verified overview

Personality Overview

Values Relationships

Charismatic

Assertive

They are charming and have the ability to align others behind their decisions.  They do not mind taking risks and can make hard decisions, if necessary. They like to keep things under control.

Topics They Care About

Toni has no verified topics they care about

Media Appearances

Toni has no verified media appearances

Work History

7-2025
Sales Development Leader, APAC at Atlassian
7-2025
Chairperson at Freshwater Surf Life Saving Club
3-2024
Business Mentor at LaunchPad Academy
6-2022 - 7-2023
Acting Vice President, Sales Development at Salesforce
1-2022 - 5-2025
Senior Director of Sales Development at Salesforce

Education

3-2023 - 12-2024
Master of Business Administration - MBA from Australian Institute of Management

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Sydney Area, Australia Job Level : Senior Designation : Sales Development Leader, APAC at Atlassian
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Insights For Selling To Toni

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Talk about yourself and some of your achievements at the start of the conversation
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Toni is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Toni

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Toni move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Toni take some risk or not?

  • They can take risks if necessary.

You And Toni

Personality Compatibility


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