Tony Giannini

Commander
DISC Type : D

Vice President of Channel Sales, Americas at Assured Data Protection

Greater Chicago Area, United States

Overview

Tony Giannini is the Global VP of Innovation and VP of Channels, Americas at Assured Data Protection, specializing in cyber resilience and disaster recovery. A BBA graduate from St. Norbert College, he focuses on aligning innovation with channel strategy. Colleagues describe him as a technology-focused and client-driven sales leader.

Outside of his professional life, Tony has a background in competitive sports, having played football both in high school and at St. Norbert College. This experience, combined with a certification in building resilience, suggests a strong interest in perseverance and personal development.

He was recognized for his expertise in the tech marketplace by being named a CRN Channel Chief in 2016.

Personality Overview

Decisive

Risk-Taker

Candid & Clear

They like to act fast and expect others to do the same.  They are very proud of what they do. They respond well to strong and respectful communication.

Topics They Care About

Channel & Innovation
His current role is designed to unify product innovation and channel execution, shortening the distance from "idea to impact" for partners and customers.
Cyber Resilience
He is focused on bringing disaster recovery and business continuity products to market to protect clients from ransomware and other cyber threats.
Go-to-Market Strategy
A core part of his career has been building, optimizing, and launching technology products and services through channel partnerships.

Media Appearances

Assured Data Protection appoints Tony Giannini to lead Americas .... Featured in ChannelWeb

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Assured Data Protection expands Tony Giannini's remit. Featured in Channel Life

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Assured Data Protection Appoints Tony Giannini to Lead Channel Strategy Across the Americas. Featured in PR Newswire

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Work History

1-2026
Vice President of Channel Sales, Americas at Assured Data Protection
5-2025
Vice President Global Innovation at Assured Data Protection
3-2023 - 5-2025
National Partner Director at Rubrik, Inc.
1-2022 - 3-2023
Integration Management Office - ITS at CDW
3-2020 - 1-2022
Senior Manager Integrated Services Engagement Team at CDW

Education

1996 - 2000
Bachelor of Business Administration (BBA) from St. Norbert College

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Chicago Area, United States Job Level : Senior Designation : Vice President of Channel Sales, Americas at Assured Data Protection
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Insights For Selling To Tony

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Objectively showcase the impact that your product creates
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tony is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Tony

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Tony move?

  • They can take decisions very fast if you manage to convince them.
  • Can Tony take some risk or not?

  • The risks don’t matter much to them.

You And Tony

Personality Compatibility


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