Tony Roach
Observer · DISC type icTony Roach is the EVP, Chief Customer & Brand Officer at Southwest Airlines, where he has worked for over two decades since graduating from Abilene Christian University. He oversees marketing, customer experience, loyalty, and brand growth, notably leading a $2 billion customer experience transformation plan.
Outside of work, Tony is committed to community service, serving on the Childrens Health Board of Directors. He is passionate about fostering a people-first company culture and is the executive sponsor for an employee mentorship group. He lives in Dallas with his wife, Marja, and their four children.
He was recently honored with the Distinguished Alumni Citation from his alma mater, Abilene Christian University.
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They are likely to ask many questions and look heavily for supporting information. They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.
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Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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