Tony Roberts in

Tony Roberts

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Chief Executive Officer at Imagine Cruising
📍 Winchester, England, United Kingdom

Tony Roberts is the Chief Executive Officer of Imagine Cruising, bringing over 25 years of experience in the cruise and travel industry. A Chartered Management Accountant, he has a strong record of delivering commercial results and leading change across functions like marketing, sales, and technology. People describe him as a strategic, confident, and approachable leader.

Outside of his executive career in travel, Tony is the founder and director of a property management company, indicating a personal and professional interest in real estate investment. He has also been actively involved in industry leadership, previously serving as the chair of the CLIA UK & Ireland executive board.

He has a uniquely broad background, having successfully led teams in Finance, IT, Customer Services, and Commercial operations before becoming CEO.

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Experience
25 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Winchester, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Tony cares about

Experiential Travel
Believes travelers are shifting from 'ticking off lists' to seeking deep, authentic experiences and understanding the destinations they visit, which shapes his company's strategy.
Strategic Partnerships
Aims to grow the business globally by developing strong, strategic B2B partnerships with the travel trade, cruise lines, and other tour providers.
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Career

Work history

1-2026
Chief Executive Officer
Imagine Cruising
4-2025 - 1-2026
Chief Commercial Officer (CCO)
Imagine Cruising
1-2025
Principal Consultant
En Theos
4-2023 - 11-2024
Chief Commercial Officer (CCO)
Warner Hotels
2-2022 - 4-2023
Vice President Global Commercial Operations, Guest Services and Head of U.K and Europe
Seabourn Cruise Line
In the press

Media appearances

Tony Roberts appointed chief executive of Imagine Cruising Group. Featured in Travel Weekly
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Imagine Cruising hires Tony Roberts as company prepares to woo .... Featured in YouTube
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Education
1994 - 1998
BSc
University of Portsmouth
2001 - 2006
Chartered Management Accountant
CIMA
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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