Tracy Rokas

Critic
DISC Type : C

Director, Customer Research and Insights at Jackson

Nashville Metropolitan Area, United States

Overview

Tracy has no verified overview

Personality Overview

ROI Driven

Objective Thinker

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  They don’t appreciate bells and whistles unless backed by data. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Tracy has no verified topics they care about

Media Appearances

Tracy has no verified media appearances

Work History

2-2023
Director, Customer Research and Insights at Jackson
8-2019 - 7-2022
Client Success Manager at InMoment
2-2016 - 7-2019
Senior Research Analyst at InMoment
5-2015 - 1-2016
Associate Provost for Assessment and Institutional Research at Belmont University
1-2012 - 4-2015
Assistant Provost for Assessment and Institutional Research at Belmont University

Education

1997 - 2001
Ph.D. from The University of Edinburgh
1997 - 1998
M.Sc. from The University of Edinburgh

More Information

Social Presence :

Prographics :

Exp : 18 Location : Nashville Metropolitan Area, United States Job Level : Mid-senior Designation : Director, Customer Research and Insights at Jackson
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Insights For Selling To Tracy

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tracy is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Tracy

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Tracy move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Tracy take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Tracy

Personality Compatibility


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