Tracy Stanning

Pioneer
DISC Type : dis

Director Alliances at Node4

Basingstoke, England, United Kingdom

Overview

Tracy Stanning is an accomplished Director of Alliances at Node4, specializing in C-level engagement and developing strategic partnerships with tech leaders like Microsoft, Fortinet, and Cisco. She has a proven track record in building out partner ecosystems and has been recognized as a CRN and Women in Technology finalist for her leadership.

She demonstrates a strong commitment to continuous professional development, recently earning certifications in the Nerdio Enterprise Partner Sales Foundation and Fundamentals programs.

Personality Overview

Driven But Considerate

Friendly But Fast

Dynamic But Sincere

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Strategic Partnerships
Her entire career focuses on building and managing strategic alliances with major technology vendors to drive mutual growth and enhance market position.
Partner Ecosystems
She is a leader in developing strategies to expand partner ecosystems, fostering key relationships across the wider technology landscape.
Emerging AI Tech
Recently attended a Fortinet event focused on the evolution of partnerships in the era of Agentic AI, showing an interest in cutting-edge technology.

Media Appearances

Tracy has no verified media appearances

Work History

7-2025
Director Alliances at Node4
6-2024 - 7-2025
Strategic Partnerships EMEA at NICE
3-2022 - 4-2024
Director Strategic Alliances at Telefónica Tech
1-2020 - 3-2022
Head of Alliances and Partners at Telefónica Tech
5-2019 - 1-2020
Alliance Partner Manager at Telefónica Tech

Education

Education details unavailable from Frogmore
Education details unavailable from Frogmore

More Information

Social Presence :

Prographics :

Exp : 9 Location : Basingstoke, England, United Kingdom Job Level : Mid-senior Designation : Director Alliances at Node4
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Insights For Selling To Tracy

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tracy is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Tracy

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Tracy move?

  • They are generally fast movers and can take quick decisions
  • Can Tracy take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Tracy

Personality Compatibility


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