Tricia Liscio in

Tricia Liscio

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Vice President Sales - Central Region at Pearson
📍 Dallas, Texas, United States

Tricia is a veteran sales leader at Pearson, serving as the Vice President of Sales for the Central Region. With a 33-year tenure at the company, she was named the 2024 Sales Leader of the Year. She holds a BS from Texas Tech University and a certification in AI Competency.

She is a passionate leader who thrives on building successful teams and fostering a culture of positive energy. Tricia believes in working alongside her team, celebrating wins together, and making the journey fun. Her leadership is centered on encouragement and shared success.

She has dedicated her entire 33-year career to advancing within a single company, Pearson.

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Experience
33 Years
Current Role
Vice President Sales - Central Region
Job Level
Senior
Location
Dallas, Texas, United States
Personality Overview

How Tricia shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Tricia cares about

Sales Leadership
Her entire career is focused on sales excellence, culminating in her VP role and being named '2024 Sales Leader Of The Year'.
Team Motivation
Emphasizes that "positive energy is at the forefront of everything" and focuses on coaching her team to become top performers and celebrating wins together.
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Career

Work history

4-2022
Vice President Sales - Central Region
Pearson
1-2014 - 6-2022
District Sales Manager
Pearson
1-2013 - 12-2013
Learning Technology Specialist
Pearson
5-1992 - 12-2012
Sales Representative
Pearson
In the press

Media appearances

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Education
1982 - 1986
BS
Texas Tech University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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