Tricia Liscio

Examiner
DISC Type : cs

Vice President Sales - Central Region at Pearson

Dallas, Texas, United States

Overview

Tricia is a veteran sales leader at Pearson, serving as the Vice President of Sales for the Central Region. With a 33-year tenure at the company, she was named the 2024 Sales Leader of the Year. She holds a BS from Texas Tech University and a certification in AI Competency.

She is a passionate leader who thrives on building successful teams and fostering a culture of positive energy. Tricia believes in working alongside her team, celebrating wins together, and making the journey fun. Her leadership is centered on encouragement and shared success.

She has dedicated her entire 33-year career to advancing within a single company, Pearson.

Personality Overview

Unexpressive

Status Quo Seeker

Tough To Convince

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are always well-planned and adopt a systematic approach. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Sales Leadership
Her entire career is focused on sales excellence, culminating in her VP role and being named '2024 Sales Leader Of The Year'.
Team Motivation
Emphasizes that "positive energy is at the forefront of everything" and focuses on coaching her team to become top performers and celebrating wins together.
Educational Technology
Has a background as a Learning Technology Specialist, where she trained reps and supported faculty on Pearson's technology products.

Media Appearances

Tricia has no verified media appearances

Work History

4-2022
Vice President Sales - Central Region at Pearson
1-2014 - 6-2022
District Sales Manager at Pearson
1-2013 - 12-2013
Learning Technology Specialist at Pearson
5-1992 - 12-2012
Sales Representative at Pearson

Education

1982 - 1986
BS from Texas Tech University

More Information

Social Presence :

Prographics :

Exp : 33 Location : Dallas, Texas, United States Job Level : Senior Designation : Vice President Sales - Central Region at Pearson
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Insights For Selling To Tricia

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tricia is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Tricia

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Tricia move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Tricia take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Tricia

Personality Compatibility


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