Unna Tsysin

Critic
DISC Type : C

Senior Director of Sales, Enterprise, North America at Planet

Chicago, Illinois, United States

Overview

Unna Tsysin is the Senior Director of Enterprise Sales for North America at Planet, focusing on financial technology software. With a background that includes roles at ParkMobile and DESIGNA, she was recognized in the National Parking Associations "40 Under 40" class of 2020. She holds a B. B. A. from Indiana Universitys Kelley School of Business.

Unna earned a Master of Arts in Industrial and Organizational Psychology from Adler University, reflecting an interest in the human elements of business and sales. She is also fluent in Russian and semi-fluent in Spanish, highlighting a passion for languages and cross-cultural communication.

Unique fact: Unna was named to the National Parking Associations "40 Under 40" list for her impact on the industry.

Personality Overview

Objective Thinker

ROI Driven

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  They enjoy working alone and do not rely on others very often. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Airport Payments
Her recent speaking engagements at Airport Ground Transportation Association events focused on solving payment challenges and maximizing revenue for airport facilities.
Parking Technology
Her career is centered in the parking industry with leadership roles at Planet, ParkMobile, and DESIGNA, and she was recognized by the National Parking Association.
The Guest Journey
She has expressed interest in elevating the guest journey, viewing parking not just as a stop but as a critical starting point in hospitality and travel.

Media Appearances

Unna has no verified media appearances

Work History

7-2022
Senior Director of Sales, Enterprise, North America at Planet
8-2021 - 7-2022
Business Development Manager at DESIGNA
1-2020 - 8-2021
National Sales Manager at ParkMobile, LLC
8-2018 - 1-2020
Regional Sales Manager at ParkMobile, LLC
9-2017 - 9-2018
Enterprise Sales Manager at All Traffic Solutions

Education

2006 - 2010
Bachelor of Business Administration (B.B.A.) from Indiana University - Kelley School of Business
2015 - 2016
Master of Arts (M.A.) from Adler University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Chicago, Illinois, United States Job Level : Senior Designation : Senior Director of Sales, Enterprise, North America at Planet
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Insights For Selling To Unna

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Unna is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Unna

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Unna move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Unna take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Unna

Personality Compatibility


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