Valerie K.

Energizer
DISC Type : I

Email Marketing Specialist at Ooma, Inc.

New York, New York, United States

Overview

Valerie is an email marketing manager who blends technical skill with strategy, evidenced by her 35% YoY increase in engagement at Ooma. A former educator with a Cornell certificate, she is proficient in HTML, CSS, JavaScript, and numerous marketing automation platforms. People who have worked with her describe her as a valued colleague who loves learning and challenges.

Formerly an international ESL Teacher and Technology Leader, Valerie has a passion for education and implementing new technologies. Her interests extend to space exploration, as she follows NASAs work.

Unique fact: Valerie successfully transitioned her career from international education to become a hands-on email marketing developer and strategist in the tech industry.

Personality Overview

Informal

Big Picture Person

Relationship Oriented

They are always positive and upbeat, so take their promises with a pinch of salt.  They are really good at seeing what the long-term impacts of their decisions could be. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Email Engagement Strategy
Owned end-to-end email strategy at Ooma, increasing engagement by 35% YoY by redefining segmentation and personalization frameworks.
Front-End Development
Utilizes HTML, CSS, and JavaScript to code, design, and optimize email templates, with colleagues praising her ability to solve complex code issues.
Marketing Automation
Demonstrates deep familiarity with a wide range of Email Service Platforms, including HubSpot, Mailchimp, Marketo, and Eloqua.

Media Appearances

Valerie has no verified media appearances

Work History

8-2022 - 10-2025
Email Marketing Specialist at Ooma, Inc.
1-2020 - 6-2022
Email Marketing Specialist at Partnership to End Addiction
8-2018 - 1-2020
Email Marketing Design Developer at Getty Images
6-2014 - 8-2017
ESL Teacher and Technology Leader at Emirates National School
9-2010 - 5-2014
Professional Development Coordinator, Department Chair, ESL Educator at Aldine ISD

Education

8-2021 - 12-2021
Cornell's Certificate Program from Cornell University
Web Development Intensive Certificate of Completion from New York Code + Design Academy

More Information

Social Presence :

Prographics :

Exp : 13 Location : New York, New York, United States Job Level : N/A Designation : Email Marketing Specialist at Ooma, Inc.
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Insights For Selling To Valerie

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Be friendly and entertaining in your conversation
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Valerie is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Valerie

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Valerie move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Valerie take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Valerie

Personality Compatibility


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