Vanice Escobar

Enthusiast
DISC Type : i

Brand Management - Ora 03 and Wey 07 at GWM Brasil

São Paulo, São Paulo, Brazil

Overview

Vanice Escobar is a Brand Manager at GWM Brasil, with extensive experience in marketing, digital, and branding across various industries. She specializes in customer experience, CRM, and project management, particularly within the automotive segment.

Outside of her professional endeavors, Vanice has engaged in advanced marketing and mentorship programs. She holds an MBA from Fundação Getúlio Vargas and a Post Graduation from Universidade Mackenzie.

People often call her engaged, determined, proactive, and resilient, highlighting her "hands-on" approach.

Personality Overview

Non-Confrontational

Consensus Focused

Amiable & Agreeable

They are more about building relationships than just cutting deals.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Brand Management
Currently manages brands Ora 03 and Wey 07 at GWM Brasil, and previously led marketing for MINI at BMW Group Brasil.
Customer Experience
Has a strong background in elevating CX, developing CRM strategies, and managing customer relationships across various roles and industries.
Digital Marketing
Experienced in devising social media strategies, incorporating digital influencers, and managing online communication channels. She also completed a 'Curso Marketing Digital 2. 0'.

Media Appearances

Vanice has no verified media appearances

Work History

1-2025
Brand Management - Ora 03 and Wey 07 at GWM Brasil
11-2023 - 12-2024
Head of Marketing @jaderalmeida at SOLLOS. jaderalmeida
9-2022 - 11-2023
Customer Experience Manager | Projects at Alice Wonders
4-2022 - 8-2022
Marketing Manager at Software.com.br
7-2018 - 4-2022
Marketing Leader (MINI) | Sr Marketing Analyst BMW at BMW Group Brasil

Education

2012 - 2016
Master of Business Administration (MBA) from Fundação Getúlio Vargas
2002 - 2003
Pós Graduação from Univesidade Mackenzie

More Information

Social Presence :

Prographics :

Exp : 21 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Brand Management - Ora 03 and Wey 07 at GWM Brasil
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Insights For Selling To Vanice

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vanice is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Vanice

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Vanice move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Vanice take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Vanice

Personality Compatibility


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