Vanice Escobar in

Vanice Escobar

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Brand Management - Ora 03 and Wey 07 at GWM Brasil
📍 São Paulo, São Paulo, Brazil

Vanice Escobar is a Brand Manager at GWM Brasil, with extensive experience in marketing, digital, and branding across various industries. She specializes in customer experience, CRM, and project management, particularly within the automotive segment.

Outside of her professional endeavors, Vanice has engaged in advanced marketing and mentorship programs. She holds an MBA from Fundação Getúlio Vargas and a Post Graduation from Universidade Mackenzie.

People often call her engaged, determined, proactive, and resilient, highlighting her "hands-on" approach.

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Experience
21 Years
Current Role
Brand Management - Ora 03 and Wey 07
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Vanice shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Vanice cares about

Brand Management
Currently manages brands Ora 03 and Wey 07 at GWM Brasil, and previously led marketing for MINI at BMW Group Brasil.
Customer Experience
Has a strong background in elevating CX, developing CRM strategies, and managing customer relationships across various roles and industries.
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Career

Work history

1-2025
Brand Management - Ora 03 and Wey 07
GWM Brasil
11-2023 - 12-2024
Head of Marketing @jaderalmeida
SOLLOS. jaderalmeida
9-2022 - 11-2023
Customer Experience Manager | Projects
Alice Wonders
4-2022 - 8-2022
Marketing Manager
Software.com.br
7-2018 - 4-2022
Marketing Leader (MINI) | Sr Marketing Analyst BMW
BMW Group Brasil
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2012 - 2016
Master of Business Administration (MBA)
Fundação Getúlio Vargas
2002 - 2003
Pós Graduação
Univesidade Mackenzie
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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