Vasu Rangaswami

Initiator
DISC Type : Di

Vice President, Pricing and Market Strategy at DocuSign

Greater Seattle Area, United States

Overview

Vasu has no verified overview

Personality Overview

Confident

Friendly Challenger

Conviction Driven

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Vasu has no verified topics they care about

Media Appearances

Vasu has no verified media appearances

Work History

1-2024
Vice President, Pricing and Market Strategy at DocuSign
7-2021 - 1-2024
Director, Head of Monetization and Pricing for Modern Work Products at Microsoft
9-2020 - 6-2021
Director, Monetization and Business Planning for Microsoft 365 and Office 365 at Microsoft
2-2020 - 9-2020
Group Business Planning Manager - Microsoft 365 at Microsoft
4-2013 - 2-2020
Senior Business Planner - Office 365 & Microsoft 365 at Microsoft

Education

MBA from Duke University - The Fuqua School of Business
B. Tech. from Mangalore University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Greater Seattle Area, United States Job Level : Senior Designation : Vice President, Pricing and Market Strategy at DocuSign
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Insights For Selling To Vasu

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vasu is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Vasu

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Vasu move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Vasu take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Vasu

Personality Compatibility


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