Venkata SitaRama Rao Malapaka

Evaluator
DISC Type : Dcs

Head of Engineering - Data Analytics Platform & Solutions(IP) at NTT DATA Services

Apex, North Carolina, United States

Overview

Venkata is a technology executive with over 24 years of global experience, currently serving as VP of Data & AI Engineering at NTT DATA. A graduate of Duke University and the University of Cambridge, he helps define the global strategy for enterprise-grade GenAI and AI Agents adoption.

He is passionate about the intersection of wisdom, continuous learning, and creating meaningful innovation through technology. Colleagues have described him as a detail-oriented, creative, and well-focused team player with a strong drive for results and a positive attitude.

As a core member of NTT DATA’s Global AI Office, he spearheads the engineering for their Data Intelligence Fabric platform.

Personality Overview

Fast But Analytical

Hard To Convince

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Enterprise GenAI Adoption
His current role focuses on defining and overseeing the global strategy for enterprise-grade GenAI solutions and AI agents at NTT DATA.
Meaningful Innovation
His professional headline explicitly states a passion for "Meaningful Innovation, " indicating a focus on technology that delivers real-world impact.
Data Intelligence Platforms
He serves as the engineering leader for NTT DATA’s Data Intelligence Fabric, a unified platform integrating DataOps, BI, and Machine Learning.

Media Appearances

Venkata has no verified media appearances

Work History

4-2020
Head of Engineering - Data Analytics Platform & Solutions(IP) at NTT DATA Services
7-2019 - 3-2020
Data Analytics Solutions Architect & GTM Strategist - CDO Office at NTT DATA Services
6-2017 - 7-2019
Director - Client Executive at NTT DATA Services
9-2009 - 5-2010
Sr DWH Consultant at Fannie Mae
2-2008 - 9-2009
Sr Consultant at Kaiser Permanente IT

Education

2019 - 2019
Certificate - Business Analytics from University of Cambridge
2015 - 2016
Master of Business Administration (M.B.A.) from Duke University - The Fuqua School of Business

More Information

Social Presence :

Prographics :

Exp : 12 Location : Apex, North Carolina, United States Job Level : Mid-senior Designation : Head of Engineering - Data Analytics Platform & Solutions(IP) at NTT DATA Services
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Insights For Selling To Venkata SitaRama Rao

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Venkata SitaRama Rao is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Venkata SitaRama Rao

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Venkata SitaRama Rao move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Venkata SitaRama Rao take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Venkata SitaRama Rao

Personality Compatibility


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