Victoria Betton

Trailblazer
DISC Type : ID

Director for Digital, Data & AI at Health Innovation Kent Surrey Sussex

London, England, United Kingdom

Overview

Victoria is a Director at Health Innovation Kent Surrey Sussex, specializing in human-centered digital transformation for social impact. With over 25 years in the health sector, she is an author, podcaster, and public speaker who holds a PhD from the University of Leeds. Colleagues describe her as knowledgeable, passionate, and dedicated.

Outside of her primary roles, Victoria is the co-founder of the Equity Charter, which advocates for fairness in digital health. She is also a qualified executive coach and mentor for founders and CEOs in the digital health space, reflecting her commitment to fostering leadership and meaningful change within the industry.

Victoria studied Contemporary Art History at the University of the Arts London, indicating a personal interest in the creative arts.

Personality Overview

Assertive

Informal

Friendly But Fast

They do not mind taking risks and can make hard decisions, if necessary.  They are more likely to be open to unproven but exciting technologies. They respond better to a combination of speed and relationship.

Topics They Care About

Human-Centred Design
A core specialty mentioned across her professional profiles and the focus of her consultancy work, podcasts, and recent speaking engagements.
Digital Health
Her entire career is focused on digital strategy and transformation within the NHS, government, and charity sectors, including authoring books on the subject.
Healthcare Equity
Co-founded the Equity Charter to advocate for equity and fairness in digital health and has worked with companies on strengthening their approach to equity.

Media Appearances

Victoria has no verified media appearances

Work History

6-2025
Director for Digital, Data & AI at Health Innovation Kent Surrey Sussex
3-2024
Co-Founder at Equity Charter
11-2020
Director at People&Co (registered as PeopleDotCom Ltd)
5-2023 - 6-2025
Co-Programme Director: KidsUp Accelerator at UP Ventures
3-2022 - 6-2025
Principal Consultant - User-centred Design at Ethical Healthcare Consulting

Education

2011 - 2016
Doctor of Philosophy (PhD) from School of Media & Communications, University of Leeds
8-2023 - 8-2023
Contemporary Art History from University of the Arts London

More Information

Social Presence :

Prographics :

Exp : 5 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director for Digital, Data & AI at Health Innovation Kent Surrey Sussex
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Insights For Selling To Victoria

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Help them visualize the impact of their decision
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Victoria is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Victoria

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Victoria move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Victoria take some risk or not?

  • They can take risks if necessary.

You And Victoria

Personality Compatibility


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