Pia Seedorf Lassen Karlberg

Observer
DISC Type : ic

Country lead / OOH Denmark at The Magnum Ice Cream Company

Copenhagen, Capital Region of Denmark, Denmark

Overview

Pia Seedorf Lassen Karlberg is the Country Lead OOH at The Magnum Ice Cream Company, bringing extensive experience in sales leadership and strategic partnerships within the FMCG sector. She previously spent 11 years at Unilever in various OOH and Foodservice management roles, including Country Manager OOH and National Sales Manager OOH Frisko.

She is passionate about the ice cream industry and fostering collaborations within it. Pia is actively involved in industry events and has contributed to securing significant partnerships for her company.

Unique fact: Pia began her professional journey as a chef (Kok) from Hotel- & Restaurantskolen.

Personality Overview

Assertive

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Out-of-Home Sales
With over a decade of experience as Country Lead and Country Manager in OOH for ice cream brands, this is a core professional focus.
Strategic Partnerships
She has publicly shared news about securing new 5-year collaboration agreements with major amusement parks, highlighting her expertise in this area.
Team Leadership
Her previous roles involved leading teams and her LinkedIn feed shows her actively recruiting new colleagues for her company.

Media Appearances

Pia has no verified media appearances

Work History

7-2025
Country lead / OOH Denmark at The Magnum Ice Cream Company
11-2023 - 8-2025
Country Manager OOH Unilever at Unilever
2-2021 - 12-2023
National salgschef OOH Frisko at Unilever
6-2017 - 6-2021
National Field sales Manager Foodservice at Unilever
3-2014 - 3-2017
KAM at Unilever

Education

Kok from Hotel- & Restaurantskolen

More Information

Social Presence :

Prographics :

Exp : 24 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Senior Designation : Country lead / OOH Denmark at The Magnum Ice Cream Company
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Insights For Selling To Pia

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pia is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Pia

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Pia move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Pia take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Pia

Personality Compatibility


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