Vijay R.

Inquirer
DISC Type : dc

Associate Director, Product Management at Natera

Baltimore, Maryland, United States

Overview

Vijay R. is a product and commercial strategy leader specializing in oncology diagnostics. With over 10 years of experience, he excels at guiding complex diagnostic products from concept to launch, focusing on bridging technical development with real-world clinical adoption. He earned his B. S. from George Mason University.

Outside of his core professional focus, Vijay shows an interest in personal development and productivity, demonstrated by his certification in the habits of high performers. He also has an interest in CRM platforms like Salesforce, indicating a focus on customer and stakeholder management.

Colleagues consistently praise his data-driven approach, deep technical understanding of molecular diagnostics, strong work ethic, and passionate leadership.

Personality Overview

ROI Conscious

Upfront

Hard To Convince

They respond well to confident salespeople.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Oncology Diagnostics
His entire career is dedicated to this field, with specific expertise in areas like Molecular Residual Disease (MRD) and Next-Generation Sequencing (NGS) product development.
Product Commercialization
He specializes in taking complex products from concept through launch and has a track record of successful go-to-market strategies for diagnostic tests like Strata Select.
Liquid Biopsy Solutions
He has led the launch of significant liquid biopsy products, including a comprehensive pan-solid tumor profiling solution, demonstrating deep expertise in this area.

Media Appearances

Vijay has no verified media appearances

Work History

8-2025
Associate Director, Product Management at Natera
2-2025 - 7-2025
Director, Oncology Product Management and Strategy at Labcorp
3-2024 - 2-2025
Senior Product Manager at Labcorp
5-2022 - 12-2023
Director, Product Management at Strata Oncology
10-2021 - 5-2022
Senior Product Manager at Singular Genomics

Education

Bachelor of Science (B.S.) from George Mason University
Master of Science (M.S.) from University of Maryland Global Campus

More Information

Social Presence :

Prographics :

Exp : 9 Location : Baltimore, Maryland, United States Job Level : Mid-senior Designation : Associate Director, Product Management at Natera
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Insights For Selling To Vijay

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Refer to testimonials from others in similar positions
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vijay is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Vijay

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Vijay move?

  • Their decision making speed is somewhere in the middle.
  • Can Vijay take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Vijay

Personality Compatibility


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