Vinícius Tona in

Vinícius Tona

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Sr Head of Credit at Neon
📍 São Paulo, Brazil

Vinícius Tona is the Senior Head of Credit at Neon, with extensive experience in credit risk, payments, and financial services strategy. He spent nearly 14 years at Itaú, where he led credit policies and managed major retail partnerships. He holds an MBA from Fundação Dom Cabral.

His primary motivator is fostering the professional growth of his team members, a passion that has been a consistent theme throughout his career. This focus on people development is central to his leadership style and personal satisfaction at work.

Unique fact: While at Itaú, he grew the monthly production of personal loans from R$100 million to R$500 million.

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Experience
15 Years
Current Role
Sr Head of Credit
Job Level
Mid-senior
Location
São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Vinícius cares about

People Development
States that his main career motivator has always been developing the people around him and holds certifications in leadership.
Credit for Underserved
His recent role at Itaú involved leading credit strategies and policies specifically for lower-income individuals and micro-entrepreneurs.
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Career

Work history

10-2024
Sr Head of Credit
Neon
11-2022 - 9-2024
Superintendente de Crédito PF
Banco Itaú
2-2020 - 11-2022
Gerente de Produtos de Digitais
Banco Itaú
9-2018 - 2-2020
Gerente de Parcerias - Varejo
Banco Itaú
1-2016 - 8-2018
Consultor de negócios
Banco Itaú
In the press

Media appearances

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Education
2018 - 2020
Master of Business Administration - MBA
Fundação Dom Cabral
2012 - 2014
Pos Graduação Lato Sensu
Insper Instituto de Ensino e Pesquisa
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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