Vinícius Tona

Activist
DISC Type : Cd

Sr Head of Credit at Neon

São Paulo, Brazil

Overview

Vinícius Tona is the Senior Head of Credit at Neon, with extensive experience in credit risk, payments, and financial services strategy. He spent nearly 14 years at Itaú, where he led credit policies and managed major retail partnerships. He holds an MBA from Fundação Dom Cabral.

His primary motivator is fostering the professional growth of his team members, a passion that has been a consistent theme throughout his career. This focus on people development is central to his leadership style and personal satisfaction at work.

Unique fact: While at Itaú, he grew the monthly production of personal loans from R$100 million to R$500 million.

Personality Overview

Meticulous

Perfectionist

Observative

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

People Development
States that his main career motivator has always been developing the people around him and holds certifications in leadership.
Credit for Underserved
His recent role at Itaú involved leading credit strategies and policies specifically for lower-income individuals and micro-entrepreneurs.
Fintech Growth
[Predicted] After a long career at a traditional bank, he moved to a senior role at Neon, indicating a strong interest in the fintech sector's maturation and purpose.

Media Appearances

Vinícius has no verified media appearances

Work History

10-2024
Sr Head of Credit at Neon
11-2022 - 9-2024
Superintendente de Crédito PF at Banco Itaú
2-2020 - 11-2022
Gerente de Produtos de Digitais at Banco Itaú
9-2018 - 2-2020
Gerente de Parcerias - Varejo at Banco Itaú
1-2016 - 8-2018
Consultor de negócios at Banco Itaú

Education

2018 - 2020
Master of Business Administration - MBA from Fundação Dom Cabral
2012 - 2014
Pos Graduação Lato Sensu from Insper Instituto de Ensino e Pesquisa

More Information

Social Presence :

Prographics :

Exp : 15 Location : São Paulo, Brazil Job Level : Mid-senior Designation : Sr Head of Credit at Neon
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Insights For Selling To Vinícius

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Stress on the business value that your product offers
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vinícius is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Vinícius

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Vinícius move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Vinícius take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Vinícius

Personality Compatibility


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