Vineta Bajaj

Visionary
DISC Type : Ds

Group Chief Financial Officer at Holland & Barrett

London Area, United Kingdom

Overview

Vineta Bajaj is the Group CFO at Holland & Barrett, driving technology-led growth. An experienced finance executive with deep expertise in retail, eCommerce, and warehouse automation from her time at Rohlik Group and Ocado, she is a Chartered Accountant and a Top 100 Retail Technology Influencer for 2024.

Outside of her executive role, Vineta is passionate about fostering growth in others as an angel investor, advisor to early-stage startups, and a mentor at the University of Cambridge. She finds advising companies on new challenges to be a great way of relaxing and looking at things differently.

During university, she ran a "mini hedge fund" for her father and others, using money she earned from a diploma in teaching piano to play the stock market.

Personality Overview

Objective Evaluator

Fast But Thoughtful

Big Vision Person

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Retail Technology
Her experience at Ocado and Rohlik Group, and her recognition as a Top 100 Retail Tech Influencer, highlight her focus on technology-led growth in retail.
eCommerce & Grocery
She has extensive experience in the online grocery sector from her senior finance roles at Ocado, Rohlik Group, and as a Non-Executive Director for Snappy Shopper.
Warehouse Automation
She has spoken about implementing AutoStore automation at Holland & Barrett and frequently discusses evaluating automation's ROI and operational impact.

Media Appearances

Vineta Bajaj departs Rohlik Group for CFO role at health and wellbeing retailer Holland & Barrett. Featured in Retail Tech Innovation Hub

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Holland & Barrett CFO Vineta Bajaj shares three big retail truths at Q‑Commerce Delivered event. Featured in Retail Tech Innovation Hub

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Limerick woman becomes group CFO of health food giant Holland & Barrett. Featured in Business Post

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Work History

9-2025
Group Chief Financial Officer at Holland & Barrett
10-2025
Non Executive Director at Snappy Shopper
9-2025
Advisor at Rohlik Group
12-2022 - 9-2025
Group Chief Financial Officer at Rohlik Group
10-2024 - 4-2025
Interim Chief People Officer at Rohlik Group

Education

Chartered Tax Consultant from Chartered Accountants Ireland
ACA from Chartered Accountants Ireland

More Information

Social Presence :

Prographics :

Exp : 9 Location : London Area, United Kingdom Job Level : Leadership Designation : Group Chief Financial Officer at Holland & Barrett
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Insights For Selling To Vineta

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • During followups, use phone or text if needed, they should be fine
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vineta is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Vineta

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Vineta move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Vineta take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Vineta

Personality Compatibility


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