Vineta Bajaj in

Vineta Bajaj

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Group Chief Financial Officer at Holland & Barrett
📍 London Area, United Kingdom

Vineta Bajaj is the Group CFO at Holland & Barrett, driving technology-led growth. An experienced finance executive with deep expertise in retail, eCommerce, and warehouse automation from her time at Rohlik Group and Ocado, she is a Chartered Accountant and a Top 100 Retail Technology Influencer for 2024.

Outside of her executive role, Vineta is passionate about fostering growth in others as an angel investor, advisor to early-stage startups, and a mentor at the University of Cambridge. She finds advising companies on new challenges to be a great way of relaxing and looking at things differently.

During university, she ran a "mini hedge fund" for her father and others, using money she earned from a diploma in teaching piano to play the stock market.

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Experience
9 Years
Current Role
Group Chief Financial Officer
Job Level
Leadership
Location
London Area, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Vineta cares about

Retail Technology
Her experience at Ocado and Rohlik Group, and her recognition as a Top 100 Retail Tech Influencer, highlight her focus on technology-led growth in retail.
eCommerce & Grocery
She has extensive experience in the online grocery sector from her senior finance roles at Ocado, Rohlik Group, and as a Non-Executive Director for Snappy Shopper.
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Career

Work history

9-2025
Group Chief Financial Officer
Holland & Barrett
10-2025
Non Executive Director
Snappy Shopper
9-2025
Advisor
Rohlik Group
12-2022 - 9-2025
Group Chief Financial Officer
Rohlik Group
10-2024 - 4-2025
Interim Chief People Officer
Rohlik Group
In the press

Media appearances

Vineta Bajaj departs Rohlik Group for CFO role at health and wellbeing retailer Holland & Barrett. Featured in Retail Tech Innovation Hub
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Holland & Barrett CFO Vineta Bajaj shares three big retail truths at Q‑Commerce Delivered event. Featured in Retail Tech Innovation Hub
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Education
Chartered Tax Consultant
Chartered Accountants Ireland
ACA
Chartered Accountants Ireland
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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