Vineta Bajaj is the Group CFO at Holland & Barrett, driving technology-led growth. An experienced finance executive with deep expertise in retail, eCommerce, and warehouse automation from her time at Rohlik Group and Ocado, she is a Chartered Accountant and a Top 100 Retail Technology Influencer for 2024.
Outside of her executive role, Vineta is passionate about fostering growth in others as an angel investor, advisor to early-stage startups, and a mentor at the University of Cambridge. She finds advising companies on new challenges to be a great way of relaxing and looking at things differently.
During university, she ran a "mini hedge fund" for her father and others, using money she earned from a diploma in teaching piano to play the stock market.
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