Virginia Quipit in

Virginia Quipit

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Director, Cross-Category Insights at Samsung Electronics America
📍 New York City Metropolitan Area, United States

Virginia Quipit is an ROI-driven leader specializing in consumer and shopper insights for Fortune 500 companies like Samsung and Motorola. She excels at translating complex data into actionable recommendations that drive growth and profitability. Described by colleagues as hardworking, dedicated, and focused, she holds an MBA from Fordham and a Master of International Management from Thunderbird.

Interesting fact: Virginia managed one of her teams largest and most complex global new product development studies, which utilized a discrete choice model and max diff.

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Experience
17 Years
Current Role
Director, Cross-Category Insights
Job Level
Mid-senior
Location
New York City Metropolitan Area, United States
Personality Overview

How Virginia shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Virginia cares about

Consumer & Shopper Insights
Her core expertise involves guiding research to empower sales and marketing decisions based on consumer wants, needs, and product pain points.
Go-to-Market Strategy
She has extensive experience developing new marketing strategies and defining the voice, identity, and personality for master brands like Samsung.
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Career

Work history

7-2019
Director, Cross-Category Insights
Samsung Electronics America
1-2015 - 6-2019
Associate Director, Consumer & Shopper Insights
Samsung Electronics America
1-2013 - 12-2014
Senior Manager, Brand Strategy
Samsung Electronics America
7-2006 - 12-2009
Global Insights Lead, Device Portfolio Optimization
Motorola
3-2005 - 7-2006
Research Manager
H.J. Heinz Company
In the press

Media appearances

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Education
Master of International Management
Thunderbird School of Global Management
MBA
Fordham Gabelli School of Business
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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