Virginia Quipit

Energizer
DISC Type : I

Director, Cross-Category Insights at Samsung Electronics America

New York City Metropolitan Area, United States

Overview

Virginia Quipit is an ROI-driven leader specializing in consumer and shopper insights for Fortune 500 companies like Samsung and Motorola. She excels at translating complex data into actionable recommendations that drive growth and profitability. Described by colleagues as hardworking, dedicated, and focused, she holds an MBA from Fordham and a Master of International Management from Thunderbird.

Interesting fact: Virginia managed one of her teams largest and most complex global new product development studies, which utilized a discrete choice model and max diff.

Personality Overview

Imaginative

Big Picture Person

Informal

They are naturally enthusiastic, so take their promise with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Consumer & Shopper Insights
Her core expertise involves guiding research to empower sales and marketing decisions based on consumer wants, needs, and product pain points.
Go-to-Market Strategy
She has extensive experience developing new marketing strategies and defining the voice, identity, and personality for master brands like Samsung.
Product Innovation
Her work directly counsels teams on research to help shape future product innovations and optimize device portfolios.

Media Appearances

Virginia has no verified media appearances

Work History

7-2019
Director, Cross-Category Insights at Samsung Electronics America
1-2015 - 6-2019
Associate Director, Consumer & Shopper Insights at Samsung Electronics America
1-2013 - 12-2014
Senior Manager, Brand Strategy at Samsung Electronics America
7-2006 - 12-2009
Global Insights Lead, Device Portfolio Optimization at Motorola
3-2005 - 7-2006
Research Manager at H.J. Heinz Company

Education

Master of International Management from Thunderbird School of Global Management
MBA from Fordham Gabelli School of Business

More Information

Social Presence :

Prographics :

Exp : 17 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Director, Cross-Category Insights at Samsung Electronics America
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Insights For Selling To Virginia

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Talk anecdotally about the customer experience that your product offers
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Virginia is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Virginia

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Virginia move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Virginia take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Virginia

Personality Compatibility


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