Vivek Radhakrishnan

Questioner
DISC Type : c

Senior Vice President at Microland Limited

New York City Metropolitan Area, United States

Overview

Vivek Radhakrishnan is the Senior Vice President for North America at Microland, where he leads the business across all service lines. With over 25 years of experience, he specializes in digital transformation for clients in finance, life sciences, and energy. He holds an MBA from the University of Michigans Ross School of Business.



In a recent talk, Vivek shared his philosophy on customer centricity, emphasizing that true partnership goes beyond SLAs to focus on cultural alignment and shared business outcomes.

Personality Overview

Not Easily Convinced

Value Seeker

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Customer Centricity
He recently discussed moving beyond service level agreements to align with a client's culture and focus on their business outcomes, becoming an extension of their organization.
Public Cloud
He has expressed a focus on working closely with clients in the public cloud space, noting Microland's significant investments in this area for 2025.
Digital Transformation
He has a long track record of leading the digital transformation agenda for Fortune 500 clients across multiple industries, including BFSI and Healthcare.

Media Appearances

Vivek has no verified media appearances

Work History

1-2021
Senior Vice President at Microland Limited
1-2020 - 12-2020
Vice President -CIS at Wipro Limited
10-2019 - 1-2020
Senior Vice President- LifeSciences at HCL Technologies
4-2018 - 9-2019
Vice President- Life Sciences at HCL Technologies
6-2009 - 3-2018
Vice President- Infrastructure Services at HCL Technologies

Education

2003 - 2007
MBA from University of Michigan - Stephen M. Ross School of Business
1999 - 2001
BS from Oakland University

More Information

Social Presence :

Prographics :

Exp : 22 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Senior Vice President at Microland Limited
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Insights For Selling To Vivek

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vivek is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Vivek

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Vivek move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Vivek take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Vivek

Personality Compatibility


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