Wade Burrell

Commander
DISC Type : D

Principal Product Marketing Manager at Intuit Mailchimp

Atlanta, Georgia, United States

Overview

Wade Burrell is a Principal Product Marketing Manager at Mailchimp, specializing in go-to-market strategy for innovative tech products. An alumnus of North Carolina State University and a Top 100 Product Marketing Influencer, he is described by colleagues as an exceptional and talented teammate. He excels in driving growth for products like Mailchimp SMS.

Outside of work, Wade is a family man who enjoys traveling with his young son. He has a keen interest in fantasy literature, having recently read the entire "Lord of the Rings" trilogy, and also enjoys playing video games. He combines his personal and professional interests by analyzing trends in the video game industry.

A unique achievement: Wade created and managed a promotion offering a "Free Domain for 5 Years, " which directly benefited over 33, 000 small businesses.

Personality Overview

Very Quick

Impact-Driven

Strong-Willed

They are not focused on building rapport and relationships.  More than the product, they care about the effectiveness of the product. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Go-to-Market Strategy
He has led the GTM and expansion strategy for numerous key products at Mailchimp, including launching Mailchimp SMS in 12 countries.
SMS Marketing
Has been featured as an expert on the evolution of SMS as a critical marketing channel that works alongside email to build loyalty and drive sales.
Small Business Growth
He developed and managed promotions directly benefiting tens of thousands of small businesses and led co-marketing campaigns with partners like Square.

Media Appearances

Wade has no verified media appearances

Work History

10-2020
Principal Product Marketing Manager at Intuit Mailchimp
12-2018 - 10-2020
Senior Product Marketing Manager at Intuit Mailchimp
12-2017 - 12-2018
Product Marketing Associate at Intuit Mailchimp
6-2017 - 11-2017
Product Marketing Manager at Worldpay
2-2016 - 5-2017
Marketing Manager - Retail Partnerships at Square

Education

Bachelor of Arts - BA from North Carolina State University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Atlanta, Georgia, United States Job Level : Mid-senior Designation : Principal Product Marketing Manager at Intuit Mailchimp
URL has been copied!

Insights For Selling To Wade

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Wade is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Wade

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Wade move?

  • They can take decisions very fast if you manage to convince them.
  • Can Wade take some risk or not?

  • The risks don’t matter much to them.

You And Wade

Personality Compatibility


Other Intuit Mailchimp Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.