Walter Haas

Enigma
DISC Type : icd

Co-Owner at Graffeo Coffee Roasting Company, Inc

San Francisco, California, United States

Overview

Walter is the Co-Owner of Graffeo Coffee Roasting Company, where he is revitalizing the historic artisan roaster into a national brand. An alumnus of Stanford and Harvard Business School, he previously founded and sold a tech company. Colleagues describe him as creative, strategic, humble, and deeply empathetic towards the consumer.

Walter possesses a strong creative and academic aptitude outside of his primary business ventures. He is the recipient of a Cannes Silver Lion for his work on an online film and has also been recognized with an award for innovative research in the humanities, showcasing a diverse range of interests.

He holds a patent for a system that generates shareable user interfaces from purchase history data, reflecting his innovative background in technology.

Personality Overview

Fast Follower

Challenger

Hard To Convince

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Brand Revitalization
He is currently leading the transformation of Graffeo, a historic San Francisco coffee company, into a national ultra-premium brand.
Artisan Coffee
As the co-owner of one of North America's oldest artisan coffee roasters, he is deeply invested in the quality and heritage of his product.
Creative Marketing
He won a Cannes Silver Lion for an online film and recently promoted a successful "Ferrari Café" campaign for Graffeo.

Media Appearances

Walter has no verified media appearances

Work History

9-2024
Co-Owner at Graffeo Coffee Roasting Company, Inc
5-2023
Advisor at Northbeam
2023
Owner at Sacred Quality Holdings
2019 - 5-2023
CEO and Founder at GIST Technology Inc.
2016 - 2018
Founder at Dry Goods Technology

Education

2012 - 2014
Master of Business Administration (MBA) from Harvard Business School
2004 - 2007
BA from Stanford University

More Information

Social Presence :

Prographics :

Exp : 15 Location : San Francisco, California, United States Job Level : N/A Designation : Co-Owner at Graffeo Coffee Roasting Company, Inc
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Insights For Selling To Walter

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Walter is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Walter

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Walter move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Walter take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Walter

Personality Compatibility


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