Will Armstrong

Enthusiast
DISC Type : i

Director, Digital Product at Augusta National Golf Club

Augusta, Georgia, United States

Overview

Will Armstrong is the Director of Digital Product at Augusta National Golf Club, where he has progressed through several technology-focused roles. He is a graduate of Georgia Institute of Technology and leads the development of digital experiences like Masters. com.

While his public profile is focused on his professional achievements, his career at the home of the Masters suggests a deep connection to the world of golf. His educational background in Atlanta further roots him in the local community and its interests.

Interesting fact: Will is an inventor, holding a patent for a "Method, Apparatus and Computer Program Product for Presenting a Sporting Event, " assigned to Augusta National, Inc.

Personality Overview

Optimistic

Amiable & Agreeable

Story Driven

They are generally friendly, so be careful when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Digital Product
He leads the Digital Product team for Augusta National's websites and apps, including Masters. com, and has actively recruited for roles on this team.
Sports Technology
He is the inventor on a patent for a new way to present sporting events, demonstrating a focus on enhancing the fan experience through technology.
Front-End Development
He has posted about hiring front-end developers for his team, indicating a direct involvement with web and application development technologies.

Media Appearances

Will has no verified media appearances

Work History

10-2025
Director, Digital Product at Augusta National Golf Club
8-2025 - 10-2025
Director, Digital Technology at Augusta National Golf Club
9-2010 - 8-2025
Digital Technology Manager at Augusta National Golf Club

Education

Education details unavailable from Georgia Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 15 Location : Augusta, Georgia, United States Job Level : Mid-senior Designation : Director, Digital Product at Augusta National Golf Club
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Insights For Selling To Will

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Will

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Will move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Will take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Will

Personality Compatibility


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