Will Birkin

Pioneer
DISC Type : ids

Whiskey Category Global Commercial Director at Diageo

Amsterdam, North Holland, Netherlands

Overview

Will has no verified overview

Personality Overview

Friendly But Fast

Driven But Considerate

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Will has no verified topics they care about

Media Appearances

Will has no verified media appearances

Work History

9-2024
Whiskey Category Global Commercial Director at Diageo
2-2021 - 9-2024
Johnnie Walker Global Head Of Commercial at Diageo
5-2016 - 2-2021
Head of Innovation Commercialisation Europe at Diageo
1-2014
Managing Partner at Nucleus Adventure Capital
2-2011 - 11-2014
General Manager, Global Travel Retail, & Domestic Africa, Middle East & Asia at The Drambuie Liqueur Co Ltd

Education

2001 - 2004
BCom from Repton School & Birmingham University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Amsterdam, North Holland, Netherlands Job Level : Mid-senior Designation : Whiskey Category Global Commercial Director at Diageo
URL has been copied!

Insights For Selling To Will

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Will

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Will move?

  • They are generally fast movers and can take quick decisions
  • Can Will take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Will

Personality Compatibility


Other Diageo Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.