Will Birkin in

Will Birkin

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Whiskey Category Global Commercial Director at Diageo
📍 Amsterdam, North Holland, Netherlands

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

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Experience
21 Years
Current Role
Whiskey Category Global Commercial Director
Job Level
Mid-senior
Location
Amsterdam, North Holland, Netherlands
Personality Overview

How Will shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Will cares about

Strategic Priorities
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Career

Work history

9-2024
Whiskey Category Global Commercial Director
Diageo
2-2021 - 9-2024
Johnnie Walker Global Head Of Commercial
Diageo
5-2016 - 2-2021
Head of Innovation Commercialisation Europe
Diageo
1-2014
Managing Partner
Nucleus Adventure Capital
2-2011 - 11-2014
General Manager, Global Travel Retail, & Domestic Africa, Middle East & Asia
The Drambuie Liqueur Co Ltd
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2001 - 2004
BCom
Repton School & Birmingham University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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