Will Lankston

Evaluator
DISC Type : csd

Fellow at The RSA (The royal society for arts, manufactures and commerce)

London, England, United Kingdom

Overview

Will Lankston serves as the Managing Director of Timpson Direct, where he is responsible for the Timpson Groups fastest-growing divisions. He manages strategic partnerships, international franchising, and P&L for vending operations and various web businesses, actively seeking opportunities to expand the companys retail and service footprint.

As a Fellow of The RSA, Will shows an interest in arts and commerce. He has a unique passion for railways, reflected in his self-described title of "Semi-Professional Rail Travel Critic." He also demonstrates an appreciation for strong corporate cultures and innovative office environments.

Unique fact: He humorously identifies as a "Semi-Professional Rail Travel Critic."

Personality Overview

Hard To Convince

Thorough Evaluator

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Retail Expansion
Actively seeks new locations for shops and vending machines at industry events to grow the company's physical estate.
Strategic Partnerships
His role is centered on developing and managing key partnerships, including white-label service agreements, to drive business growth.
Vending Operations
Oversees a large network of self-service kiosks, photo booths, and key cutting machines, and is focused on expanding this vending offer.

Media Appearances

Will has no verified media appearances

Work History

8-2022
Fellow at The RSA (The royal society for arts, manufactures and commerce)
2-2021
Managing Director of Timpson Direct at Timpson Group
1-2021 - 2-2022
Board Member at OIX - Open Identity Exchange
1-2017
Director of Jeeves of Belgravia at Timpson Group
1-2017 - 4-2018
Head of Identity at Timpson Group

Education

Will has no verified education history

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Fellow at The RSA (The royal society for arts, manufactures and commerce)
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Insights For Selling To Will

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Will

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Will move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Will take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Will

Personality Compatibility


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