Will Richardson

Inquirer
DISC Type : cd

Cyber Operations Lead at Defence Equipment & Support (DE&S)

Greater Bristol Area, United Kingdom

Overview

Will Richardson is a Cyber Operations Lead at Defence Equipment & Support, specializing in defensive cybersecurity and information assurance for a wide range of defence projects. A graduate of Swansea University, he is described as having excellent communication skills and being extremely organized and reliable. His team was notably shortlisted at the 2024 National Cyber Awards.

Outside of work, Will is a dedicated family man. In 2024, he organized a family walk to raise money for the Bristol Royal Hospital for Children, which he credits with saving his son’s life the previous year. He has also publicly expressed his support for Ukraine.

His civilian cyber operations team was nominated for a National Cyber Award, a significant achievement alongside military personnel.

Personality Overview

Demanding

ROI Conscious

Hard To Convince

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Defensive Cyber Security
Leads a team covering a wide range of cyber security and information assurance activities within the UK's Ministry of Defence and the wider defence industry.
Team Leadership
Expresses immense pride in his team's collective hard work and their shortlisting for a National Cyber Award, highlighting his focus on team development and success.
Supporting Ukraine
Has posted multiple times in support of Ukraine, indicating a strong personal conviction on the matter.

Media Appearances

Will has no verified media appearances

Work History

11-2021
Cyber Operations Lead at Defence Equipment & Support (DE&S)
3-2014 - 11-2021
Infomation Technology Security Officer at Defence Equipment & Support (DE&S)
4-2013 - 3-2014
Barman at Mitchells & Butlers (The Blue Anchor)
8-2012 - 7-2013
Client Manager at Globster Limited
7-2012 - 9-2012
Administrative Assistant at SEO Europe

Education

2009 - 2012
Bachelor's degree from Swansea University / Prifysgol Abertawe
2002 - 2009
Education details unavailable from The Priory School Dorking

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Bristol Area, United Kingdom Job Level : Mid-senior Designation : Cyber Operations Lead at Defence Equipment & Support (DE&S)
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Insights For Selling To Will

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Be crisp while making the pitch
  • Highlight the competitive differentiation of your product

DONT's

  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Will

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Will move?

  • Their decision making speed is somewhere in the middle.
  • Can Will take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Will

Personality Compatibility


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