Will Sugg

Questioner
DISC Type : c

Email Marketing Manager at Everywhen

Greater Leicester Area, United Kingdom

Overview

Will Sugg is an Email Marketing Manager at Ardonagh Advisory with a Masters Degree from the University of Plymouth. He holds multiple recent certifications, including Google Analytics and Acoustic Connect. Colleagues describe him as proactive, with a unique ability to translate technical facts for clients and defuse high-pressure situations.

He recently questioned a 162% price increase on a key software tool, actively seeking more cost-effective alternatives from his network.

Personality Overview

Price-Sensitive

Not Easily Convinced

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Marketing Tool ROI
Publicly questioned a significant price increase for the email tool Litmus, indicating a strong focus on finding cost-effective and valuable marketing technology solutions.
Professional Development
Actively pursues new skills, having recently shared his new certifications in Google Analytics, GURU Email Specialist, and Acoustic Connect for cross-channel campaigns.
Salesforce Ecosystem
Publicly endorsed a colleague for their "top notch SalesForce skills, " suggesting a familiarity with and appreciation for the platform's role within a team.

Media Appearances

Will has no verified media appearances

Work History

9-2021
Email Marketing Manager at Everywhen
1-2019 - 9-2021
Digital Account Manager at Communisis
12-2016 - 1-2019
Email Account Executive at Communisis
3-2013 - 6-2016
Marketing & Event Manager at Self Employed

Education

2014 - 2016
Master’s Degree from University of Plymouth
2011 - 2014
Bachelor’s Degree from University of Plymouth

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Leicester Area, United Kingdom Job Level : Middle Designation : Email Marketing Manager at Everywhen
URL has been copied!

Insights For Selling To Will

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Will is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Will

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Will move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Will take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Will

Personality Compatibility


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