William Kromm in

William Kromm

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Account Executive at GLS France
📍 Greater Paris Metropolitan Region, France

William Kromm is the founder of Valfred, a B2B conversational AI platform designed to enhance sales team performance. His background includes account executive and sales development roles at GLS France and Lengow, where he identified common challenges in the sales cycle, which inspired his current venture. He holds a Masters from ISCOM.

Outside of his entrepreneurial pursuits, William has a unique background in the creative arts, having earned an advanced diploma from the prestigious Abbey Road Institute, suggesting a deep interest in music production and sound engineering. He also has a stated interest in PlayStation, indicating an enjoyment of gaming.

His professional focus is complemented by a creative education from Abbey Road Institute, a world-famous music school.

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Experience
2 Years
Current Role
Account Executive
Location
Greater Paris Metropolitan Region, France
Personality Overview

How William shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics William cares about

B2B Sales Cycles
His company, Valfred, was founded to solve common sales issues like stalled deals and low reply rates, based on his direct experience in sales roles.
Conversational AI
He is the founder of Valfred, a company that builds a B2B conversational AI to provide real-time sales leverage from deal data.
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Career

Work history

9-2024 - 12-2025
Account Executive
GLS France
9-2023 - 9-2024
Sales Development Representative
Lengow
In the press

Media appearances

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Education
9-2014 - 9-2018
Master
ISCOM
9-2019 - 9-2022
Advanced diploma
Abbey Road Institute
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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