William Kromm

Critic
DISC Type : C

Account Executive at GLS France

Greater Paris Metropolitan Region, France

Overview

William Kromm is the founder of Valfred, a B2B conversational AI platform designed to enhance sales team performance. His background includes account executive and sales development roles at GLS France and Lengow, where he identified common challenges in the sales cycle, which inspired his current venture. He holds a Masters from ISCOM.

Outside of his entrepreneurial pursuits, William has a unique background in the creative arts, having earned an advanced diploma from the prestigious Abbey Road Institute, suggesting a deep interest in music production and sound engineering. He also has a stated interest in PlayStation, indicating an enjoyment of gaming.

His professional focus is complemented by a creative education from Abbey Road Institute, a world-famous music school.

Personality Overview

Precise

ROI Driven

Negotiator

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often.

Topics They Care About

B2B Sales Cycles
His company, Valfred, was founded to solve common sales issues like stalled deals and low reply rates, based on his direct experience in sales roles.
Conversational AI
He is the founder of Valfred, a company that builds a B2B conversational AI to provide real-time sales leverage from deal data.
Social Proof
He has posted about the underutilization of social proof in B2B sales, arguing it should be treated as core infrastructure, not an afterthought.

Media Appearances

William has no verified media appearances

Work History

9-2024 - 12-2025
Account Executive at GLS France
9-2023 - 9-2024
Sales Development Representative at Lengow

Education

9-2014 - 9-2018
Master from ISCOM
9-2019 - 9-2022
Advanced diploma from Abbey Road Institute

More Information

Social Presence :

Prographics :

Exp : 2 Location : Greater Paris Metropolitan Region, France Job Level : N/A Designation : Account Executive at GLS France
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be ready for penetrating questions and critical examination of your pitch
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from William

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will William move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can William take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And William

Personality Compatibility


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