William Lauwers

Critic
DISC Type : C

Head of Distribution Americas, META, Iberia and ASIA at AXA Partners

Mexico City, Mexico

Overview

William is an entrepreneurial insurance specialist leading global distribution for AXA Partners across the Americas, META, Iberia, and Asia. Described by colleagues as enthusiastic and hard-working, he excels at creating multichannel distribution strategies and customer journeys from scratch, with deep expertise in Direct Marketing across Europe and Latin America.

Outside of his corporate role, William is a supportive colleague and friend, often publicly celebrating the professional achievements of his connections. His self-described entrepreneurial spirit has fueled his career, driving him to build new initiatives and work in different countries to expand his companys reach.

He is responsible for creating and managing insurance distribution strategies across four distinct and vast global regions simultaneously.

Personality Overview

Precise

Objective Thinker

ROI Driven

They like to do things independently and don’t look for support from others.  They are quite likely to negotiate on pricing or other key terms. They choose to analyze logically and value facts to emotions.

Topics They Care About

Global Distribution Strategy
His core responsibility is creating and executing distribution strategies from scratch for AXA Partners across Europe, Latin America, Asia, and the META region.
Latin American Markets
He has a current focus on expanding in Latam, actively recruiting and posting about building his sales and distribution teams in Colombia.
Talent Recruitment
He is actively involved in hiring for his team, frequently posting about open roles for sales and distribution managers to drive growth.

Media Appearances

William has no verified media appearances

Work History

4-2020
Head of Distribution Americas, META, Iberia and ASIA at AXA Partners
7-2015 - 4-2020
Head of Telemarketing Multichannel at AXA Partners
1-2012 - 7-2015
Telemarketing Manager at AXA Direct Protection
11-2008 - 12-2011
Chargé de Pojets et Formation Multicanal at Credit Agricole Assurances
4-2008 - 11-2008
Chef de Campagne Marketing at Sofinco

Education

2004 - 2005
Education details unavailable from Université de Bordeaux
1999 - 2004
Education details unavailable from École des pupilles de l'Air et de l'Espace

More Information

Social Presence :

Prographics :

Exp : 17 Location : Mexico City, Mexico Job Level : Mid-senior Designation : Head of Distribution Americas, META, Iberia and ASIA at AXA Partners
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from William

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will William move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can William take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And William

Personality Compatibility


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