William Santoso

Judge
DISC Type : Dc

VP, Marketing Analytics at Achieve

San Francisco Bay Area, United States

Overview

William has no verified overview

Personality Overview

Generally Skeptic

Demanding

Features Driven

They like to move fast and expect the same from others.  They respond well to strong and respectful communication. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

William has no verified topics they care about

Media Appearances

William has no verified media appearances

Work History

10-2019
VP, Marketing Analytics at Achieve
5-2012 - 9-2019
Chief Analytics Officer at ADARA, Inc.
4-2011 - 5-2012
Customer Analytics at Apple
3-2010 - 4-2011
Director, Marketing Analytics at Quotient Technology Inc. (formerly Coupons.com)
Analytic Consultant at Financial Services Companies

Education

1993 - 1996
Bachelor from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 15 Location : San Francisco Bay Area, United States Job Level : Senior Designation : VP, Marketing Analytics at Achieve
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Be respectful but crisp
  • Objectively showcase the impact that your product creates

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from William

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will William move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can William take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And William

Personality Compatibility


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