William Simmons

Pioneer
DISC Type : DIS

Director at Ramp

San Francisco Bay Area, United States

Overview

William is a product executive specializing in fintech, healthtech, and payments, with a record of guiding startups like Affirm through successful IPOs. A Bachelors graduate from Monash University, he currently leads financial systems product development at Ramp. Colleagues describe him as insightful, dedicated, and pragmatic.

Outside of his primary career, William is a passive partner at Edition One Books, a California-based manufacturer of high-quality, short-run custom books. This reflects a personal interest in craftsmanship and the publishing industry.

Unique fact: During his tenure at Google, William was a co-inventor on a patent for systems and methods of debugging content delivery.

Personality Overview

Driven But Considerate

Dynamic But Sincere

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

AI in Finance
Currently building AI agents at Ramp to transform financial operations like reporting and treasury, and actively posts about the power of AI tools for finance professionals.
Financial Systems
Leads the product team at Ramp responsible for the architecture of financial reporting, capital markets, and treasury systems, focusing on data models and controls at scale.
Scaling Startups
Has a proven track record of leading product teams at high-growth startups, including Affirm and Oscar Health, from their early stages through to successful IPOs.

Media Appearances

William has no verified media appearances

Work History

2-2025
Director at Ramp
6-2023
Partner at Edition One Books
6-2024 - 12-2024
Product Lead at Square
4-2022 - 6-2023
Director of Product at Affirm
1-2021 - 3-2022
Head of Finance Operations / Chief of Staff - CFO at Affirm

Education

2006 - 2008
Bachelor from Monash University

More Information

Social Presence :

Prographics :

Exp : 5 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Director at Ramp
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from William

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will William move?

  • They are generally fast movers and can take quick decisions
  • Can William take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And William

Personality Compatibility


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