William Weilun Feng

Inspirer
DISC Type : id

Head of Customer Experience Strategy & Head of Global Customer Experience at DiDi

Toronto, Ontario, Canada

Overview

William Weilun Feng is the Head of Global Customer Experience at Didi, specializing in marketing strategy and data analytics for top-tier companies like FIAT Chrysler and BlackBerry. He holds a Bachelor of Business Administration from the University of Toronto and is an expert in leveraging data to drive business objectives.

He has a strong background in managing projects and creating social media marketing strategies to launch new products for clients. His interests include following major consulting firms like Accenture and Deloitte, suggesting a keen focus on high-level business strategy and analysis.

During an internship at Enterprise Rent-A-Car, he ranked first in his final sales evaluation, achieving over 91% in insurance package sales.

Personality Overview

Generous

Achievment Oriented

Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Customer Experience
As Head of Global Customer Experience at Didi, he leads the team that owns the key experience metric, the Net Promoter System (NPS).
Data-Driven Strategy
He specializes in marketing strategy, analytics, and data visualization to understand business challenges, plan actions, and evaluate outcomes for major global brands.
Automotive Industry
Has extensive experience with automotive clients, including FIAT Chrysler Automobiles, Harley Davidson Motor Company, and Enterprise Rent-A-Car.

Media Appearances

DiDi Global Inc. - Our Team. Featured in DiDi Investor Relations (ir.didiglobal.com)

See Now

Work History

8-2016
Head of Customer Experience Strategy & Head of Global Customer Experience at DiDi
11-2012 - 7-2016
Associate, Strategy & Analysis at Sapient
5-2011 - 8-2011
Jr. Business Consultant at Giant Step Inc
5-2008 - 8-2008
Business Management Trainee at Enterprise Rent-A-Car

Education

2008 - 2012
Bachelor of Business Administration (B.B.A.) from University of Toronto
2008 - 2012
Digital/New Media Studies from University of Toronto

More Information

Social Presence :

Prographics :

Exp : 13 Location : Toronto, Ontario, Canada Job Level : Mid-senior Designation : Head of Customer Experience Strategy & Head of Global Customer Experience at DiDi
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Insights For Selling To William Weilun

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William Weilun is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from William Weilun

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will William Weilun move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can William Weilun take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And William Weilun

Personality Compatibility


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