William Weilun Feng in

William Weilun Feng

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Head of Customer Experience Strategy & Head of Global Customer Experience at DiDi
📍 Toronto, Ontario, Canada

William Weilun Feng is the Head of Global Customer Experience at Didi, specializing in marketing strategy and data analytics for top-tier companies like FIAT Chrysler and BlackBerry. He holds a Bachelor of Business Administration from the University of Toronto and is an expert in leveraging data to drive business objectives.

He has a strong background in managing projects and creating social media marketing strategies to launch new products for clients. His interests include following major consulting firms like Accenture and Deloitte, suggesting a keen focus on high-level business strategy and analysis.

During an internship at Enterprise Rent-A-Car, he ranked first in his final sales evaluation, achieving over 91% in insurance package sales.

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Experience
13 Years
Current Role
Head of Customer Experience Strategy & Head of Global Customer Experience
Job Level
Mid-senior
Location
Toronto, Ontario, Canada
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics William cares about

Customer Experience
As Head of Global Customer Experience at Didi, he leads the team that owns the key experience metric, the Net Promoter System (NPS).
Data-Driven Strategy
He specializes in marketing strategy, analytics, and data visualization to understand business challenges, plan actions, and evaluate outcomes for major global brands.
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Career

Work history

8-2016
Head of Customer Experience Strategy & Head of Global Customer Experience
DiDi
11-2012 - 7-2016
Associate, Strategy & Analysis
Sapient
5-2011 - 8-2011
Jr. Business Consultant
Giant Step Inc
5-2008 - 8-2008
Business Management Trainee
Enterprise Rent-A-Car
In the press

Media appearances

DiDi Global Inc. - Our Team. Featured in DiDi Investor Relations (ir.didiglobal.com)
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Education
2008 - 2012
Bachelor of Business Administration (B.B.A.)
University of Toronto
2008 - 2012
Digital/New Media Studies
University of Toronto
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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