Marcelo Ghieh Ribeiro in

Marcelo Ghieh Ribeiro

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Director Customer Experience at DiDi
📍 São Paulo, São Paulo, Brazil

Marcelo is a Director of Customer Experience at DiDi with over 10 years of experience in product management and digital strategy for companies like Amazon, Coca-Cola, and Unilever. He earned an MBA in International Business from the University of Southern California. Colleagues describe him as talented, strategic, and result-driven.

He is a self-described "boomerang" employee, having left and later returned to Amazon during his career.

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Experience
19 Years
Current Role
Director Customer Experience
Job Level
Mid-senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Marcelo shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Marcelo cares about

AI in Customer Experience
He is actively hiring a CX & AI Product Manager to help shape the future of quality improvement enabled by AI at DiDi, showing a focus on innovation.
Customer Problem Solving
He has a stated passion for improving customer experience by resolving issues quickly and addressing root causes to prevent future problems.
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Career

Work history

11-2025
Director Customer Experience
DiDi
2-2025 - 10-2025
Seller Experience - Head of Seller Registration Latam
Amazon
8-2022 - 2-2025
Senior Customer Experience Program Manager - Customer Service
Amazon
1-2022 - 8-2022
Head Of Customer Experience
VALOREO
12-2020 - 1-2022
Brazil Customer Service Country Lead
Amazon
In the press

Media appearances

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Education
2016 - 2017
Master of Business Administration (M.B.A.)
University of Southern California
2004 - 2009
Bachelor of Business Administration (B.B.A.)
Universidade Federal de Minas Gerais
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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