Yatish Bajaj

Inspirer
DISC Type : di

Assistant Brand Manager Marketing at Honasa Consumer Ltd.

Delhi, India

Overview

Yatish is a brand storyteller who has progressed from a creative copywriter to a brand marketing manager at Honasa. He has a strong background in developing high-impact campaigns, notably leading an IPL campaign that acquired 1. 5 million users for SportsBaazi. He holds a Post Graduate Diploma from Xavier Institute Of Communications.

His creative passions extend beyond his professional work. He enjoys creative writing, developing ad scripts for fun, and even remade a classic Bollywood movie scene. He also has a notable interest in languages, holding a B2. 2 level certification in Spanish from the Instituto Cervantes.

Unique fact: He shares a personal series online titled, "Agency-approved scripts that never reached the client, " showcasing his creative ad concepts.

Personality Overview

Achievment Oriented

Fast Adopter

Charming & Persuasive

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Brand Storytelling
He defines himself as a "brand storyteller" and his career has evolved from pure copywriting to comprehensive brand strategy and marketing.
Creative Campaigning
He has led creative development for major brands like Vivo and Citroën and shares humorous, un-produced ad scripts as a personal project.
D2C Marketing
In a recent post, he expressed his excitement about joining Honasa Consumer Ltd. because it is a fast-paced and "deeply D2C-led" company.

Media Appearances

Yatish has no verified media appearances

Work History

1-2026
Assistant Brand Manager Marketing at Honasa Consumer Ltd.
4-2024 - 9-2025
Senior Associate - Brand Marketing at SportsBaazi
10-2022 - 4-2023
Copywriter at Famous Innovations
2-2022 - 10-2022
Copywriter at Havas
7-2021 - 1-2022
Intern at MullenLowe Lintas Group

Education

2020 - 2021
Post Graduate Diploma from Xavier Institute Of Communications
2017 - 2021
Level B2.2 from Instituto Cervantes, New Delhi

More Information

Social Presence :

Prographics :

Exp : 4 Location : Delhi, India Job Level : Middle Designation : Assistant Brand Manager Marketing at Honasa Consumer Ltd.
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Insights For Selling To Yatish

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yatish is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Yatish

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Yatish move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Yatish take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Yatish

Personality Compatibility


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