Ying Ma

Initiator
DISC Type : Di

Chief Information Officer of External Affairs, UCLA at UCLA

Los Angeles, California, United States

Overview

Ying Ma is the CIO of External Affairs at UCLA, where she has built a 25+ year career leading technology strategy and digital transformation. She specializes in modernizing systems for fundraising and alumni relations, with a current focus on integrating AI to enhance university advancement. She holds a PMP certification and an MSBA from Cal Poly Pomona.

Interesting fact: As Director of Application Development, Ying led a project to move UCLAs CRM to a self-hosted AWS solution, which eliminated $250, 000 in annual hosting fees.

Personality Overview

Friendly Challenger

Risk-Accepting

Conviction Driven

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

AI in Advancement
Believes AI is a force multiplier for mission-driven work and is developing an AI Implementation Framework to personalize donor and alumni engagement at UCLA.
Digital Transformation
Leads IT strategy and digital transformation initiatives supporting UCLA's fundraising, alumni outreach, and marketing, with a focus on modernizing legacy systems.
Ethical AI
Emphasizes that AI innovation in higher education must be grounded in ethics, trust, and stewardship to be successful and meaningful.

Media Appearances

Ying has no verified media appearances

Work History

2-2023
Chief Information Officer of External Affairs, UCLA at UCLA
11-2016 - 2-2023
Director of Application Development, External Affairs, UCLA at UCLA
5-2015 - 11-2016
Senior Program Manager at UCLA
9-2014 - 4-2015
Enterprise Solutions Architect at UCLA
10-2012 - 9-2014
Senior Technical Project Manager at UCLA

Education

Master of Science in Business Administration (MSBA) from California State Polytechnic University-Pomona
Bachelor of Engineering (BE) from Southeast University, Nanjin, China

More Information

Social Presence :

Prographics :

Exp : 25 Location : Los Angeles, California, United States Job Level : Leadership Designation : Chief Information Officer of External Affairs, UCLA at UCLA
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Insights For Selling To Ying

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ying is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Ying

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Ying move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Ying take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Ying

Personality Compatibility


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