Yuliya Andreyuk

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DISC Type : DC

Strategic Consultant & Growth Advisor | Fractional Engagement at GetYourGuide

Portugal

Overview

Yuliya Andreyuk is a Fractional CMO and Growth Advisor for B2B SaaS companies, specializing in transforming marketing into a strategic growth engine. With over 12 years of experience, she excels in go-to-market strategies, product-led growth (PLG) transformations, and monetization. People who have worked with her describe her as exceptional, proactive, and a relentless, well-rounded leader.

Based in Lisbon, Portugal, Yuliya is an enthusiast of EdTech, AI, and data-driven marketing performance. She is passionate about mentoring early-stage founders and growth professionals, helping them refine strategies and identify new growth opportunities. She enjoys sharing insights from her experience navigating the challenges of scaling marketing teams in fast-paced tech environments.

Unique Fact: Yuliya has authored an article on GDPR compliance for mobile apps, showcasing her expertise in data privacy within the mobile marketing space.

Personality Overview

Rigorous & Demanding

Fast But Analytical

ROI Driven

They like to stay in control of the negotiation or defining of the terms.  They put a lot of effort into ensuring personal success. They respond better to strong and respectful interactions.

Topics They Care About

Product-Led Growth
She frequently writes and speaks about transitioning from sales-led to product-led growth, emphasizing that a free trial is not a complete PLG strategy.
Go-to-Market Strategy
She has extensive experience building GTM functions and launching B2B products in EU, UK, and US markets, scaling companies from MVP to €40M+ revenue pipelines.
EdTech & AI
She is an EdTech and AI enthusiast and has recently been leading go-to-market projects in the GenAI space, indicating a strong current interest.

Media Appearances

Yuliya has no verified media appearances

Work History

Strategic Consultant & Growth Advisor | Fractional Engagement at GetYourGuide
Fractional CMO & Growth Marketing Advisor | GTM & Product Marketing Strategy | Scaling B2B Startups at Marketing, Growth & GTM-strategy
Startup Mentor at GrowthMentor
Startup Mentor at Abu Dhabi SME Hub
Lead Marketing Marketing | Product Marketing & Growth - Apps & Games Products at Usercentrics

Education

Education details unavailable from Reforge
International Marketing from Technische Hochschule Lübeck

More Information

Social Presence :

Prographics :

Exp : N/A Location : Portugal Job Level : Leadership Designation : Strategic Consultant & Growth Advisor | Fractional Engagement at GetYourGuide
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Insights For Selling To Yuliya

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Refer to testimonials from well-known industry leaders
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yuliya is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Yuliya

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Yuliya move?

  • If convinced, they can reach decisions quite fast.
  • Can Yuliya take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Yuliya

Personality Compatibility


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