Yuming Patel

Questioner
DISC Type : c

Senior Director, Oncology Marketing at Guardant Health

San Francisco Bay Area, United States

Overview

Yuming has no verified overview

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Yuming has no verified topics they care about

Media Appearances

Yuming has no verified media appearances

Work History

10-2021
Senior Director, Oncology Marketing at Guardant Health
2-2021 - 10-2021
Director, HIV Healthcare Professional (HCP) Marketing at Gilead Sciences
8-2019 - 2-2021
Director, HIV Patient/Consumer Marketing at Gilead Sciences
11-2018 - 7-2019
Associate Director, HIV Patient/Consumer Marketing at Gilead Sciences
8-2014 - 8-2016
Associate Brand Manager at Johnson & Johnson

Education

Dual B.A. from UCLA
Master of Business Administration (MBA) from The Wharton School

More Information

Social Presence :

Prographics :

Exp : 11 Location : San Francisco Bay Area, United States Job Level : Senior Designation : Senior Director, Oncology Marketing at Guardant Health
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Insights For Selling To Yuming

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yuming is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Yuming

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Yuming move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Yuming take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Yuming

Personality Compatibility


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