Zina Zegans

Questioner
DISC Type : c

Executive Vice President of Lifestyle at Authentic Brands Group at Authentic Brands Group

New York, New York, United States

Overview

Zina has no verified overview

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to do thorough analysis of any situation.

Topics They Care About

Zina has no verified topics they care about

Media Appearances

Zina has no verified media appearances

Work History

1-2025
Executive Vice President of Lifestyle at Authentic Brands Group at Authentic Brands Group
9-2021 - 1-2025
EVP, Chief Brand Officer at Nicole Miller
6-2021 - 9-2021
President at MarlaWynne Collection
6-2016 - 2-2021
President of Licensing at Steve Madden
12-2010 - 6-2016
Vice President Of Fashion & Licensing at Steve Madden , Betsey Johnson, Brian Atwood, Superga

Education

1995 - 1999
Bachelor's degree from Johnson & Wales University
1995 - 1999
Fashion Merchandising from Johnson & Wales University

More Information

Social Presence :

Prographics :

Exp : 26 Location : New York, New York, United States Job Level : Leadership Designation : Executive Vice President of Lifestyle at Authentic Brands Group at Authentic Brands Group
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Insights For Selling To Zina

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zina is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Zina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Zina move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Zina take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Zina

Personality Compatibility


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