Zoe Vears

Enthusiast
DISC Type : i

Director, International Marketing, Promotions & Analysis at John Paul Mitchell Systems

Berkhamsted, England, United Kingdom

Overview

Zoe is a marketing director with over 26 years of experience in the professional hair and beauty industry. At John Paul Mitchell Systems, she leads international marketing and promotions across EMEA and APAC, focusing on growing brand awareness and sales. She attended Watford College for her foundation studies.

Passionate about the hairdressing community, Zoe actively participates in industry events and awards. She is committed to fostering new talent by coaching the next generation of stylists and has a keen interest in corporate social responsibility, particularly environmental sustainability within the beauty sector.

As part of a sponsored sustainability award, her company planted 650 trees – one for every guest at the event.

Personality Overview

Story Driven

Non-Confrontational

Optimistic

They prefer to build relationships rather than staying totally transactional.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Industry Sustainability
Demonstrated a commitment to environmental initiatives by sponsoring an industry sustainability award and planting trees for event guests.
Mentoring Future Talent
Enjoys coaching the "next generation of hair stylist superstars, " showing a passion for developing new professionals in the industry.
International Brand Growth
Her current role focuses on developing localized promotions and global initiatives to grow brand awareness and market share across EMEA and APAC.

Media Appearances

Zoe has no verified media appearances

Work History

4-2022
Director, International Marketing, Promotions & Analysis at John Paul Mitchell Systems
11-2017 - 4-2022
Director of Publicity at Salon Success

Education

1991 - 1992
Foundation from Watford College
1984 - 1991
A Levels from Tring School

More Information

Social Presence :

Prographics :

Exp : 8 Location : Berkhamsted, England, United Kingdom Job Level : Mid-senior Designation : Director, International Marketing, Promotions & Analysis at John Paul Mitchell Systems
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Insights For Selling To Zoe

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zoe is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Zoe

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Zoe move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Zoe take some risk or not?

  • They can take some low-probability risks if needed.

You And Zoe

Personality Compatibility


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