Zulna L. Heriscar

Captain
DISC Type : DS

Mathnasium - Franchise Business Owner at Mathnasium - The Math Learning Center

United States

Overview

Zulna L. Heriscar is a former tech executive turned education entrepreneur. After a 20-year career at Microsoft driving multi-million dollar sales strategies, she founded a Mathnasium learning center franchise. She holds an MBA from Emory University and is described by colleagues as dedicated, knowledgeable, and efficient.

Deeply motivated by her late mothers belief in education, Zulna is an unapologetic advocate for equity in math. She is actively involved in her community, hosting back-to-school events and building her business as a legacy to her mother. She also established a scholarship in her mothers name.

She is a two-time "40 Under 40" honoree, recognized by both Emory University and the Puget Sound Business Journal for her impactful leadership.

Personality Overview

Decisive But Calm

Long-Term Thinker

Consummate Professional

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Math Education Equity
Her current work as a Mathnasium owner is dedicated to making math tutoring accessible, driven by her passion for equity and honoring her mother's legacy.
High-Growth Strategy
Leverages 20 years of experience at Microsoft, where she developed go-to-market plans that generated between $200M–$2B in revenue and led high-performing sales teams.
Building a Legacy
Her transition into education entrepreneurship was a personal mission to honor her late mother, a passionate advocate for education.

Media Appearances

Zulna has no verified media appearances

Work History

1-2024
Mathnasium - Franchise Business Owner at Mathnasium - The Math Learning Center
10-2021 - 10-2023
Regional Channel Sales Leader - Incubation and Specialist Team - Device Partner Solution Sales at Microsoft
3-2020 - 10-2021
Business Architect - Microsoft Worldwide Consulting Services at Microsoft
12-2018 - 3-2020
Head of Product Marketing - Azure ISV-GTM Cloud Marketing at Microsoft
8-2016 - 12-2018
Worldwide Field Partner Sales Strategy Lead - Intelligent Cloud at Microsoft

Education

Master of Business Administration (MBA) from Emory University
Master of Science - MS from Florida Atlantic University

More Information

Social Presence :

Prographics :

Exp : 22 Location : United States Job Level : N/A Designation : Mathnasium - Franchise Business Owner at Mathnasium - The Math Learning Center
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Insights For Selling To Zulna L.

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Let them know of potential risks but suggest mitigation methods alongside
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zulna L. is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Zulna L.

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Zulna L. move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Zulna L. take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Zulna L.

Personality Compatibility


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